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Library/Film/Cloverfield
Grade B21 sourcesHIS-01234

Cloverfield

Film · 2008 · Notable

50Editable slideCertificate

An untitled teaser and online clues preceded a record $40 million January opening.

Trailer · YouTube Movies on YouTube
Cloverfield: poster
Wikipedia (non-free, fair use)
Cloverfield poster showing the Statue of Liberty through a camera lens.
Paramount Pictures
Cloverfield - Trailer
YouTube Movies on YouTube
The Statue of Liberty's head in a Manhattan street
Nathaniel Gray
AMC warning about Cloverfield's filming technique, photographed January 25, 2008; CC BY-SA 3.0.
Nehrams2020 / Wikimedia Commons (CC BY-SA 3.0)
Cloverfield cast looking up in the street
SYFY WIRE
Explosion over Manhattan in the first teaser
/Film
Tagruato, a fictional company site from the Cloverfield viral campaign
Cloverfield Clues
Cloverfield viral poster: "I saw it. It's alive. It's huge."
/Film

Spread Score

How it works
Reach75Contagion35Breadth60Velocity34Longevity2650

Numbers

Worldwide box office (Box Office Mojo; higher total)
$172.4M
As of Oct 22, 2026 · Box Office Mojo
Milestone date
Week of Jan 20, 2008
Jan 10 ’08 to Week of Jan 20, 2008
Platforms
4
Started on Box office
Leverage
6.9×
$172.4M on $25M budget

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Transgression

How it spread

Trace the origin

An untitled cinema teaser reached YouTube and forums. Fictional companies and character pages supplied clues. After public previews, the film set a January opening record; its second domestic weekend fell 68%.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’07AugOctNovDecJan ’08FebAprMilestoneBox officeOpen webPressYouTube
Box officeOpen webPressYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. July 2007

    Paramount Pictures precursor · Jul 3 ’07

    Paramount ran an untitled teaser before Transformers with the date 1-18-08.[1]

    Cloverfield cast looking up in the street
    Open the first post ↗

  2. Soapbox_Monkey precursor · Jul 4 ’07

    Soapbox_Monkey opened a Straight Dope thread about the untitled trailer seen before Transformers.[2]

  3. Paramount Pictures precursor · Jul 9 ’07

    Paramount released the teaser on Apple after camera-phone copies had reached YouTube.[3]

    Explosion over Manhattan in the first teaser

  1. precursor · Jul 9 ’07

  2. precursor · Jul 11 ’07

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 21 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide box office (Box Office Mojo; higher total)
$172.4M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade B

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