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Library/Film/The Room
Grade A22 sourcesHIS-01240

The Room

Film · 2003 · Notable

50Editable slideCertificate

Two Fathom dates grossed $549,602 after fans built a midnight-screening circuit.

Trailer · Tommy Wiseau on YouTube
Original green The Room film poster, sold by Wiseau-Films' official store.
Wiseau-Films
Wiseau-Films' poster for The Room's live stage adaptation, the afterlife documented in the timeline.
Wiseau-Films
The Room (2003) Official Trailer - Original by @TommyWiseau
Tommy Wiseau on YouTube
James Franco Movie 'The Disaster Artist' To Bust Out At Box Office With $6M-$8M
Deadline
James Franco and Tommy Wiseau at the 2018 Golden Globes
TIME
Tommy Wiseau as Johnny in a promotional photograph for The Room; CC0.
Tommy Wiseau
Wiseau, Sestero and audience members at a Roxy Theatre screening in Saskatoon, March 2014; CC BY-SA 2.0.
daryl_mitchell
Bob Odenkirk and Tommy Wiseau
Variety
Tommy Wiseau as Johnny: "You're tearing me apart, Lisa!"
ABC News (Australia)
Johnny on the rooftop
Collider
The football scene
IndieWire

Spread Score

How it works
Reach65Contagion35Breadth80Velocity0Longevity5050

Numbers

Seed to peak proxy
14.5 years
Jun 27 ’03 to Jan 8 ’18
Platforms
5
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • Identity badgePrimary
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Wiseau advertised The Room with a Hollywood billboard. Repeat viewers recruited friends and built midnight rituals. A game, memoir and The Disaster Artist carried it outward; two Fathom dates later grossed $549,602.

Proxy date; not a directly measured attention peak.

Wikipedia views · Google searchesOct ’02Sep ’03Jan ’06Apr ’09Aug ’10Nov ’12Oct ’14Apr ’17Feb ’18Dec ’19Nov ’22Peak proxyBox officePressOpen webRetailYouTube
Box officePressOpen webRetailYouTube

13 more events on this chart

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Timeline (16)

  1. June 2003

    Tommy Wiseau seed · Jun 27 ’03

    Wiseau released The Room in Los Angeles with a paid campaign that included billboards and TV spots.[1][2][3][4]

    Open the first post ↗

  2. July 2003

    Michael Rousselet and friends platform jump · Jul 2003

    Rousselet called friends to screenings, and CNN later reported 100 people attended the next day.[3][5]

  3. Variety / Scott Foundas press · Jul 17 ’03

    Variety reviewed the film after attending a July 1 screening and reported requests for refunds.[1]

  1. owner response · 2004

  2. press · Sep 9 ’09

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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$263.5M on a $12M budget

1 / 8

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