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Library/Film/Frozen and “Let It Go”
Grade A23 sourcesHIS-01258

Frozen and “Let It Go”

Film · 2013 · Viral

72Editable slideCertificate

Frozen became a $1.27 billion film as Let It Go covers carried its songs beyond cinemas.

Trailer · Walt Disney Animation Studios on YouTube
Clip · Walt Disney Animation Studios on YouTube
Clip · DisneyMusicVEVO on YouTube
Clip · Walt Disney Animation Studios on YouTube
Official Frozen poster with Elsa, Anna, Kristoff, Olaf and Sven.
Walt Disney Animation Studios / Walt Disney Records
Frozen teaser poster with Olaf and a Thanksgiving release line.
Box Office Mojo
Kristoff, Sven and Anna in a snowy forest, from the official trailer.
Walt Disney Animation Studios on YouTube
Elsa conjuring snow in the 'Let It Go' sequence, sung by Idina Menzel.
Walt Disney Animation Studios on YouTube
Elsa in the 'Let It Go' sequence with subtitles, from Disney's 25-language version.
The Walt Disney Company
Hans and Anna in a scene from Frozen.
The Hollywood Reporter
Ice landscape scene from Frozen.
The Hollywood Reporter
Frozen ice-castle playset and dolls on a toy display.
TODAY
Elsa in the Vevo video for Idina Menzel's 'Let It Go'.
DisneyMusicVEVO on YouTube
Elsa in Disney's multi-language 'Let It Go' sequence, here with a Norwegian subtitle.
Walt Disney Animation Studios on YouTube
Frozen title logo over a snowflake background.
TheWrap
Close-up of Elsa from Frozen.
TheWrap

Spread Score

How it works
Reach100Contagion45Breadth90Velocity37Longevity6172

Numbers

Worldwide theatrical gross, The Numbers; includes rereleases
$1.27B–$1.31B
As of Oct 22, 2026 · The Numbers
Seed to milestone
3 months
Nov 20 ’13 to Mar 2 ’14
Platforms
8
Started on Box office
Leverage
8.5×
$1.27B on $150M budget

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Resale market
  • Sell-out loop

How it spread

Trace the origin

Frozen opened publicly in Paris, then in the US. Let It Go covers and Disney’s multilingual clip spread online; sing-along screenings followed. The Oscar-weekend billion-dollar forecast anchors a milestone, not a measured attention maximum.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJun ’13NovJan ’14FebAprJunNovFeb ’16May ’18Aug ’20Nov ’22Oct ’24MilestoneTVBox officeYouTubeAudioOpen webPressRetailFacebook
TVBox officeYouTubeAudioOpen webPressRetailFacebook

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2013

    iSpot precursor · Oct 21 ’13

    iSpot catalogued a Frozen television advertisement.[1]

    Official Frozen poster with Elsa, Anna, Kristoff, Olaf and Sven.
    Open the first post ↗

  2. November 2013

    Walt Disney Animation Studios seed · Nov 20 ’13

    Frozen opened to the public at the Grand Rex in Paris.[2]

  3. Walt Disney Animation Studios commercial · Nov 22 ’13

    Frozen opened in a one-theater limited release before its nationwide expansion.[3]

  1. commercial · Nov 27 ’13

  2. platform jump · Dec 6 ’13

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Why it worked

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Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide theatrical gross, The Numbers; includes rereleases
$1.27B–$1.31B
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

Spread the same way

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164M views

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