RRR and "Naatu Naatu"
Film · 2022 · Viral
RRR opened to $9.5 million in North America, then found a crossover audience on Netflix.
Korean Embassy India
@RokEmbIndia · Feb 25, 2023
𝐍𝐚𝐚𝐭𝐮 𝐍𝐚𝐚𝐭𝐮 𝐑𝐑𝐑 𝐃𝐚𝐧𝐜𝐞 𝐂𝐨𝐯𝐞𝐫 - 𝐊𝐨𝐫𝐞𝐚𝐧 𝐄𝐦𝐛𝐚𝐬𝐬𝐲 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 Do you know Naatu? We are happy to share with you the Korean Embassy's Naatu Naatu dance cover. See the Korean Ambassador Chang Jae-bok along with the embassy staff Naatu Naatu!! https://t.co/r2GQgN9fwC
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How it worksNumbers
- Worldwide gross, Box Office Mojo all releases (live total)
- $166.6M
- As of Oct 22, 2026 · Box Office Mojo
- Milestone date
- Week of Mar 27, 2022
- Mar 24 ’22 to Week of Mar 27, 2022
- Platforms
- 5
- Started on Box office
- Origin
- Mixed
- Entertainment
How it spread
Trace the originThe dance circulated before RRR opened in cinemas. Netflix's Hindi dub and a US rerelease brought new audiences, while dance videos spread. Distributors pursued awards, and Naatu Naatu won a Golden Globe and an Oscar. Peak marks the opening weekend.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
November 2021
Lahari Music / T-Series precursor · Nov 10 ’21
The labels released the Naatu Naatu single ahead of the film.[1]
December 2021
Hindustan Times precursor · Dec 12 ’21
Hindustan Times covered two French men recreating the Naatu Naatu hook step on Instagram.[2]
March 2022
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How the next thing spread, the week it does.