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Library/Series/Succession
Grade A21 sourcesHIS-01302

Succession

Series · 2018 · Notable

50Editable slideCertificate

HBO said Succession’s finale drew 2.9M viewers after years of memes and audience growth.

Trailer · HBO on YouTube
Clip · PushaTVEVO on YouTube
Succession key art: the Roy family and company, HBO
HBO; Jesse Armstrong (creator)
Succession season 1 official trailer title card, HBO
HBO on YouTube
Jeremy Strong as Kendall Roy in a car, wearing headphones
Deadline
Three Succession characters walk across a field
Variety
Two Roy siblings in a Succession season 2 scene
Variety
Brian Cox as Logan Roy at a candlelit dinner
TIME
Shiv and Tom on a beach in Succession
Variety
Logan and Shiv Roy beside a private jet
The Hollywood Reporter
Scene from Succession in a hotel suite
Deadline
Matthew Macfadyen and Sarah Snook in the Succession series finale
The Hollywood Reporter
Succession cast at the final-season premiere
Associated Press via PBS
Two Succession characters talk in a hotel lobby
Associated Press via GPB/NPR
The ludicrously capacious bag and other Succession props on display
Associated Press via Spectrum News NY1
Puppets (Succession Remix) video by Pusha T and Nicholas Britell
PushaTVEVO on YouTube
Brian Cox as Logan Roy in Succession
Broadcasting+Cable

Spread Score

How it works
Reach73ContagionNo data yetBreadth70Velocity0Longevity3050

Numbers

Seed to milestone
5.1 years
Apr 27 ’18 to May 28 ’23
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Identity badge
  • Mystery & lore
  • Resale market

How it spread

Trace the origin

Succession built audiences over five years. Fans remixed its theme, made character parodies and wore costumes. HBO reported a record finale audience, while its agency also claimed substantial official social reach.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesDec ’17Jun ’18NovSep ’19Apr ’20Jun ’21DecOct ’22Jun ’23DecOct ’24MilestonePressTVXAudioTikTokRetail
PressTVXAudioTikTokRetail

12 more events on this chart

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Timeline (15)

  1. April 2018

    HBO precursor · Apr 26 ’18

    HBO announced a June debut for its drama about the Roy family.[1]

    Jeremy Strong as Kendall Roy in a car, wearing headphones
    Open the first post ↗

  2. HBO / Series Mania seed · Apr 27 ’18

    The pilot screened publicly at Series Mania in Lille before its HBO debut.[2][3]

    Three Succession characters walk across a field

  3. June 2018

    HBO commercial · Jun 3 ’18

    The HBO launch drew 918,000 viewers including replays and streaming, Variety later reported.[1][4]

    Two Roy siblings in a Succession season 2 scene

  1. commercial · Jul 2 ’18

  2. platform jump · Aug 30 ’19

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · YouTube · 202153

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Showtime; Ashley Lyle and Bart Nickerson (creators)

Showtime reported over 5 million weekly viewers as Yellowjackets fan theories spread.

665.9K impressions

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