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Library/Moment/Cristiano Ronaldo moves the Coca-Cola bottles
Grade B18 sourcesHIS-01317

Cristiano Ronaldo moves the Coca-Cola bottles

Moment · 2021 · Notable

55Editable slideCertificate

A bottle gesture spread with a disputed $4 billion Coca-Cola market-cap story.

evian

@evianwater · Jun 15, 2021

Couldn't have said it better ourselves! #stayhydrated 💦 #drinktrue #CR7

The Sportsman@TheSportsman

🥤👀 Cristiano Ronaldo wasn't pleased with the bottles of coke at his press conference and shouted 'drink water!'... #POR | #CR7 https://t.co/QwKeyKx2II

434
Post · @evianwater on X

Paytm

@Paytm · Jun 18, 2021

ab theek hai 😇

18.2K494
Post · @Paytm on X

Dabur India Ltd

@DaburIndia · Jun 18, 2021

Choose the hydration your skin deserves! 
 #Euro2020 #Ronaldo #HydratedSkin #HappySkin

151
Post · @DaburIndia on X

Pitch Invaders

@InvadersPitch · Jun 14, 2021

The most influential footballer in the world, Christiano Ronaldo removed bottles of Coca-Cola, the official sponsors of #EURO2020 before a press conference. Coca-Cola stocks are down you reckon 📉? x.com/FBall90/status…

816
Post · @InvadersPitch on X
Cristiano Ronaldo at the Euro 2020 press conference where he moved the Coca-Cola bottles
NBC News
Ronaldo at the press-conference table, as shared by Evian
@evianwater on X
Paytm's riff: Ronaldo's table edited with a Paytm QR code
@Paytm on X
Dabur's riff: the press-conference table with its skin-care bottles
@DaburIndia on X

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity87LongevityNo data yet55

Numbers

Seed to peak proxy
2 days
Jun 14 ’21 to Jun 16 ’21
Platforms
6
Started on TV
Origin
Seeded
Sports

Mechanics

  • TransgressionPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Brand pile-on

How it spread

Trace the origin

Ronaldo moved sponsor bottles aside and said “Agua” at Euro 2020. Clips, player imitations and brand parodies followed. Reports linked him to a $4 billion market-cap fall; corrections disputed causation.

Proxy date; not a directly measured attention peak.

Jul ’21AugOctDecTVXPressYouTubeOpen webTikTok
TVXPressYouTubeOpen webTikTok

13 more events on this chart

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Timeline (16)

  1. June 2021

    Cristiano Ronaldo seed · Jun 14 ’21

    Ronaldo moved Coca-Cola bottles aside and held up water before his Budapest press conference.[1][2]

    Cristiano Ronaldo at the Euro 2020 press conference where he moved the Coca-Cola bottles
    Open the first post ↗

  2. @InvadersPitch platform jump · Jun 14 ’21

    Pitch Invaders shared the clip and asked whether Coca-Cola stocks were down.[3]

  3. Agência O Globo / iG press · Jun 14 ’21

    Agência O Globo reported that the clip had gone viral and embedded Curiosidades Europa’s post.[4]

  1. commercial · Jun 15 ’21

  2. platform jump · Jun 15 ’21

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Why it worked

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Origin
Seeded
Sector
Sports
Region
HU
Reported figure
—
Evidence
Grade B

Spread the same way

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