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Library/Moment/Iceland's post-England thunderclap
Grade B14 sourcesHIS-01323

Iceland's post-England thunderclap

Moment · 2016 · Niche

35Editable slideCertificate

A homecoming clip of Iceland’s thunderclap passed 17 million Facebook views.

Original · Iceland players and supporters; UEFA recording

Arash Madani

@ArashMadani · Jun 27, 2016

Tears flowing, Iceland's players and their supporters face each other, clap in unison together.... A great, iconic sports moment. Amazing.

331
Post · @ArashMadani on X
Iceland's players lead the thunderclap with their fans at Euro 2016
BGR
Iceland players celebrate beating England at Euro 2016
TIME
Minnesota Vikings fans perform the Skol chant
Minnesota Vikings

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity52Longevity1335

Numbers

Seed to milestone
7 days
Jun 27 ’16 to Jul 4 ’16
Platforms
6
Started on TV
Origin
Organic
Sports

Mechanics

  • Identity badgePrimary
  • Underdog
  • Real-world spectacle
  • Platform jump
  • Press loop

How it spread

Trace the origin

Iceland’s players clapped with fans after beating England, and clips circulated online. A separate homecoming clip passed 17 million Facebook views. The homecoming is a milestone anchor; the Raiders and Vikings later adopted the chant.

Documented milestone; not a measured attention peak.

Google searchesMay ’16JulAugSepOctMar ’17JulNovApr ’18AugDecMilestoneTVXPressYouTubeOpen webFacebook
TVXPressYouTubeOpen webFacebook

10 more events on this chart

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Timeline (13)

  1. June 2016

    Iceland players and supporters seed · Jun 27 ’16

    Iceland’s players and fans clapped together in Nice after the team beat England 2-1.[1][2]

    Open the first post ↗

  2. @ArashMadani platform jump · Jun 27 ’16

    Arash Madani posted a reaction to Iceland’s players and fans clapping after the England match.[3]

  3. TIME press · Jun 28 ’16

    TIME described Gunnarsson leading Iceland’s players and supporters in the post-England clap.[1]

    Iceland players celebrate beating England at Euro 2016

  1. platform jump · Jun 28 ’16

  2. milestone · Jul 4 ’16

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Organic
Sector
Sports
Region
IS
Reported figure
—
Evidence
Grade B

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