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Library/Film/The Tinder Swindler
Grade A25 sourcesHIS-01383

The Tinder Swindler

Film · 2022 · Notable

58Editable slideCertificate

Netflix’s documentary entered its Top 10 in 92 countries in its debut week.

Clip · ShxtsnGigs Podcast on YouTube
Clip · Still Watching Netflix on YouTube
The Tinder Swindler Netflix poster
Wikipedia (non-free, fair use)
A woman interviewed in The Tinder Swindler
Variety
Simon Leviev with companions in footage from the film
NBC News
A private jet, as shown in The Tinder Swindler
Deadline
Cecilie Fjellhøy in The Tinder Swindler
Netflix Tudum
Simon Leviev's face half covered, in documentary artwork
Bennett Sell-Kline
A woman in the clip The Man With Many Names
Still Watching Netflix on YouTube
Simon Leviev walking with bodyguards
Variety
Nando's Malaysia ad riffing on The Tinder Swindler
Marketing-Interactive

Spread Score

How it works
Reach56Contagion35Breadth100Velocity63Longevity2858

Numbers

WildThingsForLove campaign impressions, agency claim
100M
As of Oct 22, 2026 · Self-reported · Bennett Sell-Kline
Observed peak date
Week of Feb 16, 2022
Feb 2 ’22 to Week of Feb 16, 2022
Platforms
7
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Response chain
  • CatchphrasePrimary
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Netflix released the documentary, and brands turned its lines into promotions. Reaction videos and debate about the women followed. Netflix reported three weeks atop its English film chart and 166 million hours in 28 days.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’21Feb ’22MarMaySepFeb ’23SepJun ’24Mar ’25OctObserved peakOpen webPressAudioFacebookXYouTubeTV
Open webPressAudioFacebookXYouTubeTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2022

    Netflix precursor · Jan 12 ’22

    Netflix published a trailer article announcing the documentary for February 2.[1]

    Open the first post ↗

  2. February 2022

    Netflix / Felicity Morris seed · Feb 2 ’22

    Netflix released Felicity Morris’s documentary about three women who pursued Simon Leviev.[2][1][3]

  3. Netflix owner response · Feb 4 ’22

    Variety reported that Netflix was in early talks to dramatize the documentary.[4]

    A woman interviewed in The Tinder Swindler

  1. commercial · Week of Feb 6, 2022

  2. press · Feb 8 ’22

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Entertainment
Region
GB
WildThingsForLove campaign impressions, agency claim
100M
As of Oct 22, 2026 · Self-reported · Bennett Sell-Kline
Evidence
Grade A

Spread the same way

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97.5M impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.