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Library/Product/Poppi
Grade A24 sourcesHIS-01398

Poppi

Product · 2019 · Niche

36Editable slideCertificate

Poppi's founder-story TikTok preceded a $1.95B PepsiCo acquisition.

Clip · TikTok
Clip · TikTok
Clip · poppi on YouTube
Clip · poppi on YouTube
Poppi's range of flavours
PepsiCo; founded by Allison and Stephen Ellsworth
Poppi at a Publix in Orlando, September 2025
Nielsoncaetanosalmeron
Poppi Watermelon can, 2020 release image
Poppi
Poppi cans in the PepsiCo acquisition announcement
Poppi / PepsiCo
Poppi cans lined up on a shelf
NBC News
Poppi cans on ice
ABC News / Good Morning America
Poppi's Super Bowl LIX 2025 commercial
poppi on YouTube
A Poppi can beside an Olipop can
Adweek
A woman drinking Poppi in its Super Bowl LVIII 2024 commercial
poppi on YouTube
Poppi cans after the rebrand from Mother Beverage
BevNET
Poppi cans on a production line
Revenue Brew

Spread Score

How it works
Reach30Contagion35Breadth60Velocity28Longevity2736

Numbers

Alix Earle Coachella sponsored content, three days
50M
Self-reported · Revenue Brew
Milestone date
Mar 17 ’25
Dec 2019 to Mar 17 ’25
Platforms
5
Started on Open web
Leverage
93×
$745M on $8M media spend

Mechanics

  • Maker originPrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Poppi sold its rebranded soda online in December 2019. It reported higher sales after a founder-story TikTok, then ran paid creator campaigns and Super Bowl ads. PepsiCo announced a $1.95B acquisition in March 2025 and closed it in May.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’18Jul ’19Aug ’20Jul ’21Apr ’22Jul ’23Apr ’24SepApr ’25AugMay ’26DecMilestoneTVOpen webTikTokPressRetail
TVOpen webTikTokPressRetail

13 more events on this chart

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Timeline (16)

  1. December 2018

    Allison and Stephen Ellsworth precursor · Dec 2018

    The Ellsworths secured Rohan Oza's Shark Tank investment while selling Mother Beverage in glass bottles.[1][2]

    Open the first post ↗

  2. December 2019

    Poppi seed · Dec 2019

    Poppi made its rebranded soda available online in 12-packs in December 2019.[3][4]

    Poppi cans after the rebrand from Mother Beverage

  3. January 2021

    Allison Ellsworth / @drinkpoppi platform jump · Jan 29 ’21

    Ellsworth posted her founder story; Poppi later reported higher sales after the video.[5][6]

    800 followers

  1. commercial · Aug 30 ’21

  2. owner response · 2022

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Why it worked

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Origin
Mixed
Sector
Food & beverage
Region
US
Alix Earle Coachella sponsored content, three days
50M
Self-reported · Revenue Brew
Evidence
Grade A

Spread the same way

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How the next thing spread, the week it does.