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Library/Trend & aesthetic/Cyber Monday
Grade A26 sourcesHIS-01414

Cyber Monday

Trend & aesthetic · 2005 · Notable

48Editable slideCertificate

US shoppers spent $14.25 billion online on Cyber Monday, Adobe estimated.

Clip · PBS NewsHour on YouTube
Black Friday and Cyber Monday discount sign at a Rotterdam toy store
Donald Trung / Wikimedia Commons
A Cyber Monday deals web page from 2010
PBS NewsHour / Ideastream Public Media
GMB union protest outside Amazon's London office on Cyber Monday
War on Want / Wikimedia Commons

Spread Score

How it works
Reach42ContagionNo data yetBreadth80Velocity45Longevity1948

Numbers

Seed to milestone
20.0 years
Nov 19 ’05 to Dec 1 ’25
Platforms
7
Started on Press
Origin
Seeded
Retail

Mechanics

  • CatchphrasePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Pairing

How it spread

Trace the origin

Shop.org named a post-Thanksgiving shopping spike; newspapers and TV repeated it. Retailers adopted the name across websites and social media. Comscore ranked it first for annual online spending in 2010; Adobe estimated US spending of $14.25 billion in 2025.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesDec ’04Dec ’05Jul ’07Mar ’10Mar ’12Dec ’13Jul ’15Mar ’17Jan ’19Aug ’21Nov ’24Feb ’27MilestonePressOpen webTVXFacebookYouTubeRetail
PressOpen webTVXFacebookYouTubeRetail

13 more events on this chart

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Timeline (16)

  1. November 2005

    Michael Barbaro / The New York Times seed · Nov 19 ’05

    The New York Times used Cyber Monday in Ready, Aim, Shop before Shop.org issued its release.[1][2]

    Open the first post ↗

  2. Shop.org owner response · Nov 21 ’05

    Shop.org promoted Cyber Monday in a release citing its retailer survey.[2]

  3. CBS Evening News / ABC World News Tonight platform jump · Nov 28 ’05

    CBS and ABC presented Cyber Monday as a prospective online shopping peak.[3]

  1. backlash · Nov 29 ’05

  2. commercial · Nov 27 ’06

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Why it worked

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Origin
Seeded
Sector
Retail
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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Vibe Coding

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7.3M impressions

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New cases, every week

How the next thing spread, the week it does.