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Library/Creator moment/Evolution of Dance
Grade B18 sourcesHIS-01475

Evolution of Dance

Creator moment · 2006 · Niche

33Editable slideCertificate

Judson Laipply's six-minute routine became YouTube's most-viewed video.

Original · Judson Laipply
Clip · Judson Laipply on YouTube
Evolution of Dance
Judson Laipply on YouTube
#TBT: The Evolution of Dance
Brut
Evolution of Dance 3
Judson Laipply on YouTube
Judson Laipply at Blog World Expo, 21 September 2008. CC BY 2.0.
Shashi Bellamkonda
Evolution of Dance 2 – How to shamelessly commercialise a viral legend
Funkadelic Advertising

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity34Longevity3233

Numbers

Seed to milestone
2 months
Apr 6 ’06 to Jun 19 ’06
Platforms
4
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Underdog
  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Response chain

How it spread

Trace the origin

Laipply uploaded his stage routine for a MySpace embed. Television and email sharing carried it beyond that page. It led YouTube’s viewing chart in 2006; later work included a book and an ESPN campaign.

Documented milestone; not a measured attention peak.

Google searchesJul ’05Jul ’06Sep ’07Jun ’09Aug ’10Jun ’12Aug ’14Sep ’16Apr ’19Jan ’21Dec ’23MilestoneYouTubeTVPressOpen web
YouTubeTVPressOpen web

13 more events on this chart

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Timeline (16)

  1. April 2006

    Judson Laipply seed · Apr 6 ’06

    Laipply uploaded the six-minute routine to YouTube to embed it on his MySpace page.[1]

    Evolution of Dance
    Open the first post ↗
  2. June 2006

    Today platform jump · Jun 6 ’06

    Today aired Laipply's routine; Salon reviewed his appearance the following day.[2]

  3. Salon backlash · Jun 7 ’06

    Salon criticized Laipply's Today appearance and argued that the web rewarded mediocrity.[2]

  1. press · Jun 7 ’06

  2. milestone · Jun 19 ’06

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 18 sources. Start with a free account.

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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127.5M views

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New cases, every week

How the next thing spread, the week it does.