How often do you think about the Roman Empire?
Trend & aesthetic · 2022 · Niche
A partner-question meme ranked No. 1 in Google’s US Year in Search “Trends” category.
Rev. Kelsey Lewis Vincent
@KelseyMLoo · Sep 6, 2023
I saw an IG Reel that said something along the lines of “women have no idea how often the men in their lives think about the Roman Empire.” So I asked my husband: “How often do you think about the Roman Empire?” And without missing a beat he said “Every day.” YALL! Why!?
Spread Score
How it worksNumbers
- Seed to peak proxy
- 12 months
- Sep 25 ’22 to Sep 15 ’23
- Platforms
- 8
- Started on Instagram
- Origin
- Organic
- Culture (no sector)
How it spread
Trace the originSaskia Cort posted the question in Swedish. Artur Hulu repeated it in English, and users filmed partners’ answers on TikTok. The format reached X, news outlets and brand promotions, then widened into “my Roman Empire”.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themSpread the same way
New cases, every week
How the next thing spread, the week it does.