LibraryNowPlayMechanicsMCP

Kinds

Campaign396Product123Food & drink30App & software63Film84Series91Music71Game139Book56Creator moment68Meme & format127Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/Meme & format/Ain’t nobody got time for that
Grade B14 sourcesHIS-01492

Ain’t nobody got time for that

Meme & format · 2012 · Notable

40Editable slideCertificate

Sweet Brown’s shirt partners reported about one sale an hour after her interview spread.

Original · KFOR-TV; uploaded by Alvaro Ted Malave
Ain’t nobody got time for that
Wikipedia (non-free, fair use)
Oklahoma City apartment complex catches fire, 5 units damaged; Sweet Brown explains
KFOR-TV
KFOR’s Sweet Brown wins Kimmel’s clip of year
KFOR-TV

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40VelocityNo data yetLongevityNo data yet40

Numbers

Seed to milestone
2 weeks
Apr 7 ’12 to Apr 24 ’12
Platforms
7
Started on YouTube
Origin
Organic
Culture (no sector)

Mechanics

  • Response chainPrimary
  • Catchphrase
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A KFOR fire interview circulated on YouTube and Facebook. Music remixes and follow-up interviews followed. Brown licensed shirts and appeared in ads, while a dispute over a sold remix led to a lawsuit that was dismissed without prejudice.

Documented milestone; not a measured attention peak.

Nov ’11May ’12AugFeb ’13JulDecMar ’15May ’17Jul ’19Sep ’21Jun ’23YouTubeFacebookTVOpen webAudioRetailPress
YouTubeFacebookTVOpen webAudioRetailPress

11 more events on this chart

Join free to see them

Timeline (14)

  1. April 2012

    Alvaro Ted Malave seed · Apr 7 ’12

    Ted Malave uploaded the KFOR interview in which Sweet Brown described escaping an apartment fire.[1][2][3]

    Oklahoma City apartment complex catches fire, 5 units damaged; Sweet Brown explains
    Open the first post ↗

  2. Stanford Wilkins and other Facebook users platform jump · Apr 10 ’12

    KFOR reported that Brown’s son and others had shared the interview’s YouTube link on Facebook.[2][3]

  3. Kimberly “Sweet Brown” Wilkins / KFOR owner response · Apr 10 ’12

    Brown told KFOR she disliked looking like a joke when she had been serious about the fire.[2]

  1. owner response · Apr 12 ’12

  2. commercial · Apr 16 ’12

Join free to see the other 11 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 7 sourced numbers and 14 sources. Start with a free account.

Join freeGo Pro
Origin
Organic
Sector
Culture (no sector)
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Meme & format · X · 201865

Big Dick Energy

A phrase counted in 129,184 original tweets became shirts, songs and dictionary entries.

129.2K derivatives

1 / 8

  • Big Dick Energy
  • Put Some Respeck on My Name
  • Bad Hombres
  • Kia KN Car search meme
  • A Vibe Shift Is Coming
  • The Tinder Swindler
  • A Minecraft Movie First Teaser
  • Dakota Johnson’s Ellen Interview

New cases, every week

How the next thing spread, the week it does.