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Library/Moment/Fyre Festival
Grade A26 sourcesHIS-01501

Fyre Festival

Moment · 2017 · Viral

60Editable slideCertificate

Fyre’s failed festival left ticket holders facing proposed payouts of $281 each.

William Needham Finley IV

@WNFIV · Apr 27, 2017

So Fyre Fest is a complete disaster. Mass chaos. No organization. No one knows where to go. There are no villas, just a disaster tent city.

2.5K86
Original · Seth Crossno (@WNFIV, as William Needham Finley IV)

blink-182

@blink182 · Apr 27, 2017

2.7K91
Post · @blink182 on X

Trevor

@Trev0r · Apr 28, 2017

The dinner that @fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing. #fyrefestival

4.4K300
Post · @Trev0r on X

Fyre Festival

@fyrefestival · Apr 28, 2017

Due to unforeseen and extenuating circumstances, Fyre Festival has been fully postponed (con't)

11849
Post · @fyrefestival on X

The Bahamas

@VisitTheBahamas · Apr 28, 2017

Bahamas official statement on Fyre Festival #FyreFestival

14618
Post · @VisitTheBahamas on X
facebook.com/fyrefestival
Pollstar
The dinner that @fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing. #fyrefestival
@Trev0r on X
Post by @blink182 on X
@blink182 on X
Bahamas official statement on Fyre Festival #FyreFestival
@VisitTheBahamas on X
Viacom TCA Presentation
Time
Fyre Festival
Variety
Kendall Jenner to pay $90,000 settlement for promoting Fyre Festival
NBC News
Donate to Exuma Point- Fyre Fest Fiasco, organized by Maryann Rolle
Maryann Rolle / GoFundMe
Fyre Festival
Billboard

Spread Score

How it works
Reach81Contagion35Breadth80Velocity56Longevity2860

Numbers

Promoter claim for launch impressions; unverified
300M
As of Dec 13, 2016 · Instagram · Self-reported · Meltwater
Observed peak date
Week of Jan 26, 2019
Apr 27 ’17 to Week of Jan 26, 2019
Platforms
5
Started on X
Leverage
1.6×
$3.5M on $2.3M media spend

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Platform jump

How it spread

Trace the origin

Paid Instagram posts promoted Fyre in December, then attendee posts exposed tents and food in April. Organisers cancelled the event; Hulu and Netflix revived the story in January 2019. Later court papers proposed $281 per claimant.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsNov ’16Mar ’17MaySepJun ’18DecMar ’19OctJul ’20Feb ’21JunSepObserved peakInstagramOpen webXPressReddit
InstagramOpen webXPressReddit

16 more events on this chart

Join free to see them

Timeline (19)

  1. December 2016

    Fyre Festival and contracted influencers precursor · Dec 12 ’16

    Fyre launched coordinated orange-tile Instagram posts and a promotional video.[1][2]

  2. March 2017

    Fyre Festival production planners precursor · Mar 2017

    Planners proposed rolling tickets over to the following year.[3]

  3. April 2017

    blink-182 precursor · Apr 27 ’17

    Blink-182 withdrew, saying it could not deliver its usual performance.[4]

    Post by @blink182 on X

  1. seed · Apr 27 ’17

  2. backlash · Apr 28 ’17

Join free to see the other 16 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 26 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
BS
Promoter claim for launch impressions; unverified
300M
As of Dec 13, 2016 · Instagram · Self-reported · Meltwater
Evidence
Grade A

Spread the same way

Moment · Retail · 201866

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New cases, every week

How the next thing spread, the week it does.