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Library/Creator moment/Obama Girl ('I Got a Crush... on Obama')
Grade B22 sourcesHIS-01503

Obama Girl ('I Got a Crush... on Obama')

Creator moment · 2007 · Notable

46Editable slideCertificate

Obama Girl passed 24 million YouTube views and helped launch Barely Political.

Original · Barely Political; Leah Kauffman; Amber Lee Ettinger
Amber Lee Ettinger at Mashable's Exhibit Hall in New York, June 2008.
b_d_solis, CC BY 2.0

Spread Score

How it works
Reach60ContagionNo data yetBreadth50Velocity30Longevity3146

Numbers

Seed only; ABC retrospective lower bound
24M
As of Feb 15, 2012 · YouTube · ABC News
Seed to milestone
4 weeks
Jun 13 ’07 to Jul 12 ’07
Platforms
4
Started on YouTube
Origin
Seeded
Politics & civic

Mechanics

  • Press loopPrimary
  • Platform jump
  • Response chain
  • Controversy
  • Newsjacking

How it spread

Trace the origin

Barely Political posted a staged musical crush on Obama. News coverage carried it to television, where Pew found more first encounters than online. Sequels followed, and Next New Networks acquired the producer during the campaign.

Documented milestone; not a measured attention peak.

Google searchesMar ’07JunAugOctDecMar ’08JulJun ’09May ’10Apr ’11DecAug ’12MilestoneYouTubePressOpen webTV
YouTubePressOpen webTV

13 more events on this chart

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Timeline (16)

  1. June 2007

    Barely Political seed · Jun 13 ’07

    Barely Political posted the music video with Amber Lee Ettinger lip-syncing Leah Kauffman's vocals.[1][2][3]

    Open the first post ↗

  2. ABC News / Jake Tapper press · Jun 13 ’07

    ABC covered the video and reported that Obama's campaign denied involvement.[1]

  3. Ben Relles commercial · Jun 13 ’07

    Relles offered Obama Girl T-shirts for sale alongside the video.[1]

  1. platform jump · Jun 14 ’07

  2. milestone · Jul 12 ’07

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Why it worked

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Origin
Seeded
Sector
Politics & civic
Region
US
Seed only; ABC retrospective lower bound
24M
As of Feb 15, 2012 · YouTube · ABC News
Evidence
Grade B

Spread the same way

Creator moment · YouTube · 200753

Leave Britney Alone!

Cara Cunningham (known as Chris Crocker in 2007)

A tearful defense of Britney Spears passed 49 million YouTube views.

49.1M views

1 / 8

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New cases, every week

How the next thing spread, the week it does.