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Library/Creator moment/Leeroy Jenkins
Grade A25 sourcesHIS-01509

Leeroy Jenkins

Creator moment · 2005 · Niche

38Editable slideCertificate

A staged Warcraft raid wipe reached 45.9 million views on one YouTube repost.

Rep. Jared Huffman

@RepHuffman · Jan 4, 2023

Yup, I said what I said. If Republicans are going to make us sit through this repeated self-flagellation, we might as well make it memorable.

Arthur Delaney 🇺🇸@ArthurDelaneyHP

I believe Rep Jared Huffman just yelled Hakeem Jeffries in the style of a Leroy Jenkins internet humor, can you confirm @MEPFuller

7.8K113
Post · @RepHuffman on X

The Washington Post

@washingtonpost · Jan 4, 2023

From @LauncherWP: At the 118th Congress to determine the next House speaker, Rep. Jared Huffman (D-Calif.) voted for “Hakeeeeeem Jeffries!” His vote had a delivery reminiscent of Leeroy Jenkins, a viral internet character who has been a popular meme. wapo.st/3Ilxoy7

61228
Post · @washingtonpost on X
Clip · Anf Pal on YouTube
Leeroy Jenkins First Take/Dry Run (NEW)
Kotaku
Blizzard’s official screenshot of Leeroy Jenkins as a Garrison follower, from its October 2014 preview.
Blizzard Entertainment
File:Ben Shultz Leeroy Jenkins.jpg - Wikimedia Commons
Wikimedia Commons / tinyfroglet
How a 'World of Warcraft' meme became a political pundit’s lame joke
Inverse

Spread Score

How it works
Reach36ContagionNo data yetBreadth80Velocity0Longevity2138

Numbers

Seed to milestone
11.9 years
May 11 ’05 to Mar 31 ’17
Platforms
5
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • CatchphrasePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Political adoption

How it spread

Trace the origin

PALS FOR LIFE shared a staged raid wipe on Warcraft forums and WarcraftMovies. Reposts carried it to YouTube, while Jeopardy! and press reached other audiences. Blizzard turned Leeroy into cards, an achievement and a recruitable character.

Documented milestone; not a measured attention peak.

Wikipedia viewsSep ’04Sep ’05Aug ’06Dec ’07Jul ’09Oct ’12Oct ’14Oct ’16Apr ’18May ’20Apr ’22Jun ’23MilestoneOpen webTVYouTubeRetailX
Open webTVYouTubeRetailX

13 more events on this chart

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Timeline (16)

  1. May 2005

    Abduhl / PALS FOR LIFE seed · May 11 ’05

    PALS FOR LIFE shared the raid-wipe video through a WoW forum thread and WarcraftMovies.[1][2]

    Open the first post ↗

  2. Tyren / Blizzard afterlife · May 15 ’05

    Blizzard forum representative Tyren replied that he could not stop laughing at the video.[1]

  3. November 2005

    Jeopardy! platform jump · Nov 16 ’05

    Jeopardy! named Leeroy Jenkins in a clue whose answer was World of Warcraft.[3][4]

  1. platform jump · Nov 19 ’05

  2. commercial · May 26 ’06

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Origin
Seeded
Sector
Gaming
Region
US
Reported figure
—
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.