LibraryNowPlayMechanicsMCP

Kinds

Campaign420Product129Food & drink31App & software76Film95Series99Music86Game158Book63Creator moment69Meme & format147Trend & aesthetic46Activity63Moment145
PricingPrivacyTermsRefundsPress
Library/App & software/Midjourney
Grade A23 sourcesHIS-01531

Midjourney

App & software · 2022 · Notable

51Editable slideCertificate

Midjourney’s image generator became Discord’s largest server with over 13 million members.

Midjourney

@midjourney · Jul 11, 2022

For the next 24 hours we're going to try to open up beta access to everyone. We don't know if our servers are ready, but we're ready to find out. Go to bit.ly/3J2NNVs to get a code and instantly join. **Please read our instructions carefully** and have fun! ❤️❤️❤️

1.3K78
Original · Midjourney / David Holz

Midjourney

@midjourney · Jul 13, 2022

We're officially moving to open-beta! Join now at discord.gg/midjourney. **Please read our directions carefully** or check out our detailed how-to guides here: midjourney.gitbook.io/docs. Most importantly, have fun!

2.5K238
Post · @midjourney on X

🇵🇸 Genel Jumalon

@GenelJumalon · Aug 30, 2022

TL;DR — Someone entered an art competition with an AI-generated piece and won the first prize. Yeah that's pretty fucking shitty.

73.8K1.5K
Post · @GenelJumalon on X
Clip · Midjourney on Vimeo
Clip · Midjourney on YouTube
Théâtre D’opéra Spatial, generated with Midjourney and entered by Jason Allen; Commons marks it public domain.
Jason M. Allen / Midjourney; Wikimedia Commons
Welcome to Midjourney Web
Midjourney on Vimeo
Introducing Midjourney V1 Video
Midjourney on YouTube
Midjourney - Official Discord Server | Wiki & Guide
Discord / Midjourney
An AI-Generated Artwork Won First Place at a State Fair Fine Arts Competition, and Artists Are Pissed
VICE / Motherboard
Midjourney's enthralling AI art generator goes live for everyone
PCWorld

Spread Score

How it works
Reach44Contagion65Breadth60Velocity0Longevity8751

Numbers

Peak proxy date
Week of Mar 27, 2023
Jul 11 ’22 to Week of Mar 27, 2023
Platforms
5
Started on Group chats
Origin
Seeded
Technology

Mechanics

  • Shareable outputPrimary
  • Platform jump
  • Controversy
  • Press loop
  • Underdog

How it spread

Trace the origin

Midjourney opened its Discord beta, where users could see each other’s prompts and images. An art-prize dispute and viral synthetic photographs brought press coverage. The company later admitted revenue above $200 million for 2023.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’22AugSepDecMar ’23AprAugDecJun ’24NovMay ’25SepPeak proxyGroup chatsPressXRedditOpen web
Group chatsPressXRedditOpen web

12 more events on this chart

Join free to see them

Timeline (15)

  1. July 2022

    Midjourney seed · Jul 11 ’22

    Midjourney opened beta access to everyone for a 24-hour public test.[1][2]

    Open the first post ↗

  2. Midjourney owner response · Jul 13 ’22

    Midjourney announced that it was moving to open beta and invited everyone to join its Discord.[3][4]

  3. VICE / Motherboard press · Jul 18 ’22

    VICE reported on Midjourney’s public beta and explained its Discord interface and subscriptions.[2]

  1. commercial · Aug 1 ’22

  2. platform jump · Aug 2022

Join free to see the other 12 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

App & software · App stores · 201940

Countdown App

STX Films

A fan-made death timer reached No. 1 on the US free-app chart before STX bought it.

Peaked at #1

1 / 8

  • Countdown App
  • MapQuest's Lake Ontario stance
  • Instagram launch
  • DeepSeek AI Assistant
  • Reface
  • EPIK AI Yearbook
  • Nano Banana
  • NGL app

New cases, every week

How the next thing spread, the week it does.