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Library/Product/Shake Weight
Grade B21 sourcesHIS-01589

Shake Weight

Product · 2009 · Notable

44Editable slideCertificate

Shake Weight passed 4.5 million units in reported sales as comedians parodied its ad.

Clip · Jimmy Kimmel Live on YouTube
Clip · TheEllenShow on YouTube
Clip · TheEllenShow on YouTube
The Shake Weight product for sale in a store
Flickr User: Herrea ; Artwork: Shake Weight / CC BY 2.0 / Wikimedia Commons
Ellen Meets the Shake Weight (Season 7) | Ellen
TheEllenShow on YouTube
Your Room Is Being Serviced - South America | South Park Studios US
South Park Studios
Consumer Reports tests the Shake Weight
Consumer Reports

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity0Longevity7944

Numbers

Milestone date
Dec 13 ’11
Jul 2009 to Dec 13 ’11
Platforms
5
Started on TV
Origin
Mixed
Health & fitness

Mechanics

  • Response chainPrimary
  • Visible in use
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

FitnessIQ launched a TV infomercial. Bloggers and comedy shows reused its exercise motion. SELF reported sales above 4.5 million units; independent tests questioned the workout claims.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’09AugOctFeb ’10MayAugNovApr ’11AugNovJan ’12AprMilestoneTVOpen webPressYouTubeRetail
TVOpen webPressYouTubeRetail

13 more events on this chart

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Timeline (16)

  1. July 2009

    FitnessIQ seed · Jul 2009

    FitnessIQ released Shake Weight for women with an infomercial demonstrating its shaking motion.[1][2]

    Open the first post ↗

  2. JJSKCK platform jump · Jul 30 ’09

    JJS in KCK embedded the infomercial in a blog post joking about its exercise claims and sexual imagery.[3]

  3. September 2009

    The Ellen DeGeneres Show platform jump · Sep 2009

    Ellen introduced her audience to Shake Weight in a segment later dated September by her official channel.[4]

    Ellen Meets the Shake Weight (Season 7) | Ellen

  1. press · Oct 9 ’09

  2. press · Feb 12 ’10

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Why it worked

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Origin
Mixed
Sector
Health & fitness
Region
US
Reported figure
—
Evidence
Grade B

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