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Library/Game/Words With Friends
Grade B25 sourcesHIS-01593

Words With Friends

Game · 2009 · Viral

62Editable slideCertificate

Newtoy reported 1.6 million daily players before Alec Baldwin's plane dispute.

Trailer · Words With Friends on YouTube
Clip · Saturday Night Live on YouTube
Clip · ZyngaNetwork on YouTube
Contemporary Words With Friends classic gameplay screenshot from Zynga's official game page.
Zynga
New Words With Friends Official Trailer Google
Words With Friends on YouTube
Weekend Update: Steve Rogers on Alec Baldwin - SNL
Saturday Night Live on YouTube

Spread Score

How it works
Reach73Contagion65Breadth60Velocity0Longevity9862

Numbers

Monthly players, Guinness record dated August 2012
15M
As of Aug 13, 2012 · Guinness World Records
Observed peak date
Mar 6 ’12
Jul 2009 to Mar 6 ’12
Platforms
8
Started on App stores
Origin
Seeded
Gaming

Mechanics

  • Underdog
  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Newtoy reported millions of daily players before Baldwin's plane dispute. Mayer's tweet and Reddit voting preceded Android and Facebook releases. Zynga used the dispute in ads, and Hasbro later sold a board game.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’09SepApr ’10NovJun ’11DecJun ’12OctJun ’14Apr ’16Sep ’17Feb ’19DecObserved peakApp storesXPressRedditOpen webFacebookTVRetail
App storesXPressRedditOpen webFacebookTVRetail

18 more events on this chart

Join free to see them

Timeline (21)

  1. July 2009

    Newtoy seed · Jul 2009

    Newtoy released Words With Friends for iPhone in July.[2][3]

    Open the first post ↗
  2. October 2009

    John Mayer platform jump · Oct 5 ’09

    John Mayer endorsed the game on Twitter; Newtoy said it had not arranged the post.[2]

  3. December 2009

    WIRED press · Dec 8 ’09

    WIRED nominated Words With Friends in its reader poll of favorite iPhone apps.[4]

  1. platform jump · Dec 11 ’09

  2. commercial · Jun 10 ’10

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Why it worked

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Origin
Seeded
Sector
Gaming
Region
US
Monthly players, Guinness record dated August 2012
15M
As of Aug 13, 2012 · Guinness World Records
Evidence
Grade B

Spread the same way

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How the next thing spread, the week it does.