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Library/Moment/Fortnite x Travis Scott "Astronomical"
Grade B20 sourcesHIS-01629

Fortnite x Travis Scott "Astronomical"

Moment · 2020 · Notable

52Editable slideCertificate

Epic reported 12.3 million concurrent players at Astronomical's first Fortnite show.

Trailer · Fortnite on YouTube

Fortnite Status

@FortniteStatus · Apr 24, 2020

We’re investigating why our 2nd Astronomical show did not begin properly for a small number of players. We apologize for the inconvenience and encourage you to join us for one of our remaining shows.

10K770
Post · @FortniteStatus on X

Fortnite

@Fortnite · Apr 27, 2020

Thank you to everyone who attended and created content around the Travis Scott event! Over 27.7 million unique players in-game participated live 45.8 million times across the five events to create a truly Astronomical experience. 🤯🔥 h

62.4K2.1K
Post · @Fortnite on X

Fortnite

@Fortnite · Apr 24, 2020

Over 12.3 million concurrent players participated live in Travis Scott's Astronomical, an all-time record! Catch an encore performance before the tour ends: Fortnite.com/Astronomical

27.2K1.1K
Post · @Fortnite on X
Clip · Travis Scott on YouTube
Clip · TravisScottVEVO on YouTube
Fortnite and Travis Scott: Astronomical Trailer
Fortnite on YouTube
Travis Scott's avatar in Astronomical, from his official full-event upload.
Travis Scott / Epic Games / YouTube
We’re investigating why our 2nd Astronomical show did not begin properly for a small number of players. We apologize for the inconvenience and encourage you to join us for one of our remaining shows.
@FortniteStatus on X
Thank you to everyone who attended and created content around the Travis Scott event! Over 27.7 million unique players in-game participated live 45.8 million times across the five events to create a…
@Fortnite on X
THE SCOTTS, Travis Scott, Kid Cudi - THE SCOTTS (FORTNITE ASTRONOMICAL EVENT)
TravisScottVEVO on YouTube
Travis Scott's Fortnite Experience Felt Fake in a Good Way
PAPER

Spread Score

How it works
Reach75Contagion35Breadth50Velocity69Longevity1652

Numbers

First showing, concurrent players; Epic's claim
12.3M
As of Apr 23, 2020 · Self-reported · Epic Games / Fortnite on X
Seed to observed peak
1 day
Apr 23 ’20 to Apr 24 ’20
Platforms
7
Started on Open web
Origin
Stunt
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Scarcity drop
  • Newsjacking
  • Pairing

How it spread

Trace the origin

Epic reported record concurrency at the Fortnite premiere, followed by repeat shows and video uploads. Social interactions peaked on April 24 in Nielsen's nine-day study. Some merchandise sold out, and the premiered single The Scotts debuted atop the Hot 100.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesApr ’20MayJunSepDecMar ’21JunJulObserved peakOpen webInstagramTwitchPressAudioXRetail
Open webInstagramTwitchPressAudioXRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2020

    Epic Games precursor · Week of Apr 19, 2020

    Epic began building the concert stage at Sweaty Sands before announcing Astronomical.[1]

    Open the first post ↗

  2. Epic Games / Travis Scott precursor · Apr 20 ’20

    Epic announced Astronomical and scheduled five showings across three days.[2]

  3. Epic Games / Cactus Jack precursor · Apr 21 ’20

    Travis Scott cosmetics and challenges became available before the concert.[3][4]

  1. seed · Apr 23 ’20

  2. platform jump · Apr 23 ’20

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 20 sources. Start with a free account.

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Origin
Stunt
Sector
Gaming
Region
Global
First showing, concurrent players; Epic's claim
12.3M
As of Apr 23, 2020 · Self-reported · Epic Games / Fortnite on X
Evidence
Grade B

Spread the same way

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How the next thing spread, the week it does.