LibraryNowPlayMechanicsMCP

Kinds

Campaign431Product132Food & drink31App & software76Film95Series99Music92Game159Book64Creator moment70Meme & format149Trend & aesthetic46Activity64Moment146
PricingPrivacyTermsRefundsPress
Library/Moment/Mayweather vs. McGregor
Grade A22 sourcesHIS-01635

Mayweather vs. McGregor

Moment · 2017 · Notable

52Editable slideCertificate

Showtime reported 4.3 million domestic PPV buys for the boxing crossover.

Trailer · ALL THE SMOKE FIGHT on YouTube
Clip · MMAFightingonSBN on YouTube
Clip · ALL THE SMOKE FIGHT on YouTube
Mayweather vs. McGregor
Wikipedia (non-free, fair use)
Floyd Mayweather vs. Conor McGregor | SHOWTIME CHAMPIONSHIP BOXING
ALL THE SMOKE FIGHT on YouTube
WATCH -- All Access: Mayweather vs. McGregor episode one available free
CBS Sports
SHOWTIME PPV® Boxing Match Mayweather Vs. McGregor Stands To Be The Most Widely Distributed Pay-Per-View Event Of All Time
Showtime Networks / PR Newswire
Mayweather-McGregor Fight Lawsuit: Showtime Hit With Class Action Over Failed Streams
The Hollywood Reporter
Mayweather McGregor fight
Variety
T-Mobile Arena exterior in September 2016, before the fight; venue context only.
Tomás Del Coro / Wikimedia Commons, CC BY-SA 2.0
Floyd Mayweather
Boxing News

Spread Score

How it works
Reach73Contagion35Breadth80Velocity26Longevity1852

Numbers

Observed peak date
Week of Aug 28, 2017
Aug 26 ’17 to Week of Aug 28, 2017
Platforms
7
Started on TV
Origin
Mixed
Sports

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Underdog
  • Platform jump
  • Press loop

How it spread

Trace the origin

A four-city press tour and training-camp films promoted the boxing crossover. Fan discussions and unauthorized streams accompanied paid distribution. Showtime later reported PPV sales second only to Mayweather-Pacquiao.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’17JulAugSepNovJan ’18AprSepMar ’19AugObserved peakXPressRetailTVOpen webYouTubeBox office
XPressRetailTVOpen webYouTubeBox office

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2017

    Conor McGregor / Floyd Mayweather precursor · Jun 14 ’17

    The fighters announced their boxing match on Twitter and Instagram for August 26 in Las Vegas.[1]

    Open the first post ↗
  2. July 2017

    Floyd Mayweather / Conor McGregor precursor · Jul 12 ’17

    The Toronto press-tour stop drew more than 16,000 people.[2]

  3. Floyd Mayweather / Conor McGregor precursor · Jul 14 ’17

    The London stop ended a tour marked by criticism of McGregor's racial remarks and Mayweather's homophobic slur.[3]

  1. precursor · Jul 22 ’17

  2. precursor · Jul 28 ’17

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Mixed
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Campaign · YouTube · 201747

Nike Breaking2 Race

Nike

Eliud Kipchoge finished Nike’s Monza marathon attempt in 2:00:25.

30M impressions

1 / 8

  • Nike Breaking2 Race
  • Banksy's Self-Shredding Painting
  • Kermencement
  • Jake Paul vs. Mike Tyson
  • Ever Given in the Suez Canal
  • Deez Nuts presidential campaign
  • GameStop short squeeze
  • BMW iX Flow color-changing clip

New cases, every week

How the next thing spread, the week it does.