LibraryNowPlayMechanicsMCP

Kinds

Campaign431Product132Food & drink31App & software76Film95Series99Music92Game159Book64Creator moment70Meme & format149Trend & aesthetic46Activity64Moment146
PricingPrivacyTermsRefundsPress
Library/Book/Wonder (R. J. Palacio)
Grade A25 sourcesHIS-01657

Wonder (R. J. Palacio)

Book · 2012 · Notable

49Editable slideCertificate

Penguin’s current author bio credits Wonder with over 20 million copies sold worldwide.

Wonder (R. J. Palacio): cover art
Wikipedia (non-free, fair use)
R. J. Palacio at the 2023 National Book Festival. CC0 photograph by Shawn Miller, Library of Congress.
Shawn Miller / Library of Congress, CC0

Spread Score

How it works
Reach48ContagionNo data yetBreadth80Velocity0Longevity5849

Numbers

Milestone date
By end of 2017
Feb 14 ’12 to By end of 2017
Platforms
5
Started on Retail
Origin
Seeded
Entertainment

Mechanics

  • Maker origin
  • Platform jump
  • Response chain
  • ChallengePrimary
  • Controversy

How it spread

Trace the origin

Wonder reached schools through educator recommendations and publisher outreach. Choose Kind supplied pledges and classroom challenges. Film publicity and retailer promotions lifted book sales; its annual print-sales lead anchors the 2017 milestone.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJul ’11Apr ’12OctAug ’13Jul ’14Apr ’16Jun ’17OctMar ’18Nov ’20Nov ’23Apr ’26MilestoneRetailOpen webXPressBox office
RetailOpen webXPressBox office

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2012

    Knopf Books for Young Readers seed · Feb 14 ’12

    Knopf published Palacio’s novel about Auggie Pullman entering school with a facial difference.[1][2]

    Open the first post ↗

  2. March 2012

    Random House UK commercial · Mar 1 ’12

    Random House published Wonder in Britain before preparing a separate edition for adults.[3]

  3. May 2012

    Random House Children’s Books owner response · May 31 ’12

    Random House launched Choose Kind on Tumblr with a pledge, reader stories and classroom resources.[4]

  1. platform jump · Oct 22 ’12

  2. platform jump · Jun 9 ’13

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 202462

Nobody Wants This

Netflix (distributor); 20th Television (studio); Erin Foster (creator)

Netflix reported 56.8 million views for the rom-com after its scenes spread online.

Peaked at #1

1 / 8

  • Nobody Wants This
  • Apple dance
  • Musical.ly
  • Elden Ring
  • Dalgona coffee
  • Golden by HUNTR/X
  • Raygun at the Paris Olympics
  • The Pitt

New cases, every week

How the next thing spread, the week it does.