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Library/Activity/DIY slime craze
Grade B27 sourcesHIS-01677

DIY slime craze

Activity · 2017 · Niche

33Editable slideCertificate

DIY slime spread through social videos; Instagram's #slime tag passed 5 million posts.

Original · Karina Garcia
Clip · Gillian Bower on YouTube
A hand stretching homemade green slime in a glass bowl; CC BY-SA 3.0.
Nevit
Official Horizon Group USA photograph of SLIMYGLOOP DIY slime kits.
Horizon Group USA
Slim3
TIME
Parents stuck searching for glue as kids go crazy for 'slime'
NBC News
The Rise Of The Slime Economy
NPR / CapRadio

Spread Score

How it works
Reach0Contagion70Breadth60Velocity21Longevity2733

Numbers

Instagram slime-related posts; broader tag scope, April 2018
20M
As of Apr 12, 2018 · Instagram · The Irish Times / The Guardian
Peak proxy date
Aug 2017
Aug 12 ’15 to Aug 2017
Platforms
6
Started on YouTube
Origin
Mixed
Toys & collectibles

Mechanics

  • Visible in usePrimary
  • Platform jump
  • Press loop
  • Sell-out loop
  • Controversy

How it spread

Trace the origin

Homemade slime tutorials spread on YouTube and Instagram, then children sold their own batches. Glue shortages drew national coverage. Suppliers increased production and launched kits; school bans and safety reports followed.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’15SepMar ’16SepMar ’17MayJulSepDecMay ’18AugMar ’19Peak proxyYouTubeInstagramRetailPressTVOpen web
YouTubeInstagramRetailPressTVOpen web

13 more events on this chart

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Timeline (16)

  1. August 2015

    Karina Garcia seed · Aug 12 ’15

    Garcia posted DIY Flubber Soap, a slime-textured soap tutorial later identified as her breakout.[1][2]

    Open the first post ↗

  2. February 2016

    Prim Pattanaporn (@sparklygoo) platform jump · Feb 2016

    Pattanaporn began making slime after finding slime videos on Instagram, she later told TIME.[3]

    Slim3

  3. December 2016

    Elmer's / Newell Brands commercial · By end of Dec 2016

    Newell said liquid glue retail sales more than doubled during the final four weeks of the year.[4]

  1. platform jump · Feb 8 ’17

  2. press · Feb 27 ’17

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
Global
Instagram slime-related posts; broader tag scope, April 2018
20M
As of Apr 12, 2018 · Instagram · The Irish Times / The Guardian
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.