Duolingo Push
Campaign · 2019
Duolingo's fake owl reminder service drew a producer-reported 7 million video views.
emilia
@randomchambie · Apr 1, 2019
The duolingo owl waiting to attack when it's 11:59pm and I still haven't done my daily lesson
Duolingo
@duolingo · Apr 1, 2019
The moment you've all been d̶r̶e̶a̶d̶i̶n̶g̶ waiting for... Introducing Duolingo Push! We're taking notifications out of your phone and into the real world. Yup: Duo the Owl will literally show up to remind you to practice so you never miss a lesson. 👉 push.duolingo.com
Spread Score
How it worksNumbers
- Campaign total; undated entrant snapshot, self-reported
- 7.7M
- Self-reported · Duolingo / The Shorty Awards
- Peak proxy date
- Week of Apr 7, 2019
- Mar 31 ’19 to Week of Apr 7, 2019
- Platforms
- 4
- Started on YouTube
- Origin
- Mixed
- Education
How it spread
Trace the originDuolingo released a fake reminder-service video and cross-posted it; Twitter replies and Coub remixes followed. It reported record monthly usage and revenue. Its brand-search high is a peak proxy.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (15)
March 2019
April 2019
Join free to see why it worked and the other 12 events. Free, on every case.
Do this
- 1Build a campaign from a joke users already make about the product.
Every number (10)
- Seed only; producer recalled this milestone, not a live counter“the video hit 7 million views”7M[20]
Press (3 outlets)
- Mar 31, 2019same day
9to5Google · Roundup: All the April Fools' announcements from Alphabet, Google, and more
You’ve seen 1 of 3 steps, 1 of 10 numbers and 1 of 3 outlets. Pro opens the rest, with all 22 sources.
