The Masked Singer (US)
Series · 2019 · Notable
FOX reported 23.7 million viewers for its masked-celebrity contest after the Super Bowl.
The Masked Singer
@MaskedSingerFOX · Jan 3, 2019
We've got some monstrous clues for you! 👁 Be sure to tweet #TheMaskedSinger + #MonsterMask and send us your guesses.
Spread Score
How it worksNumbers
- Seed to peak proxy
- 8 weeks
- Jan 2 ’19 to Feb 27 ’19
- Platforms
- 5
- Started on TV
- Origin
- Mixed
- Entertainment
How it spread
Trace the originFOX adapted Korea's masked-singing format and bought launch ads. Viewers shared identity guesses, and FOX renewed the series. FOX reported 23.7 million viewers after the Super Bowl; costumes reached a museum and Ellen's parody became a spinoff.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
August 2018
FOX precursor · Aug 2 ’18
FOX announced its US adaptation of the South Korean masked-singing format.[1]
December 2018
FOX / Tremor Video DSP precursor · Dec 31 ’18
FOX's launch ads began targeting mobile and connected-TV viewers, according to its ad vendor.[2]
January 2019
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Spread the same way
New cases, every week
How the next thing spread, the week it does.