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Library/Campaign/Reddit r/place 2022
Grade A21 sourcesHIS-01730

Reddit r/place 2022

Campaign · 2022

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Reddit reported over 10.4 million tile placers in its returning collaborative canvas.

Clip · Reddit on YouTube
Reddit r/place 2022
Wikipedia (non-free, fair use)
r/Place 2022 Timelapse
Reddit on YouTube
Reddit’s r/Place art experiment has already devolved into beautiful chaos
Input / Annie Rauwerda

Spread Score

How it works
Reach58Contagion25Breadth70Velocity65Longevity1448

Numbers

Subreddit screenviews during the four-day event
943M
As of Apr 5, 2022 · Reddit · Self-reported · Reddit
Observed peak date
Week of Apr 7, 2022
Apr 1 ’22 to Week of Apr 7, 2022
Platforms
6
Started on Reddit
Origin
Seeded
Media & publishing

Mechanics

  • Shareable output
  • Fandom mobilisationPrimary
  • Platform jump
  • Controversy
  • Revival

How it spread

Trace the origin

Reddit reopened its shared canvas on April Fools’ Day. Fandoms coordinated on Discord while Twitch streamers directed raids. Reddit reported over 10.4 million tile placers; the final screenshot topped its annual upvote list.

Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.

Wikipedia views · Google searchesJan ’22MarAprMayJulSepNovMar ’23JulNovObserved peakRedditStarts · Apr 1 ’22RedditMar 28 ’22r/DestinyTheGame / DTG_BotApr 1 ’22InputApr 1 ’22xQc, Kamet0, Ibai and…Week of Apr 4, 2022WBUR / Endless ThreadApr 15 ’22Open webRedditGroup chatsPressTwitchAudio
Open webRedditGroup chatsPressTwitchAudio

Timeline (16)

  1. March 2022

    Reddit precursor · Mar 28 ’22

    Reddit announced the return of its pixel canvas for April Fools’ Day.[1][2]

    Open the first post ↗

  2. April 2022

    Reddit seed · Apr 1 ’22

    Reddit reopened r/place, letting logged-in users place one pixel every five minutes.[1][3]

  3. r/DestinyTheGame / DTG_Bot platform jump · Apr 1 ’22

    Destiny fans were urged to join a dedicated Discord channel to coordinate their canvas artwork.[4]

  1. press · Apr 1 ’22

  2. owner response · Apr 2 ’22

Join free to see why it worked and the other 13 events. Free, on every case.

or continue with Google

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Do this

  1. 1Give existing communities a shared task they cannot finish alone.
  2. 2
  3. 3

Every number (15)

  • Tile placers over the four-day event; Reddit’s lower bound“Total users who placed a tile 10.4+ million”
    10.4M[20]

Press (5 outlets)

  1. Mar 28, 20224 days beforeThe Verge · Reddit is bringing back r/Place, its April Fools’ Day art experiment

You’ve seen 1 of 4 steps, 1 of 15 numbers and 1 of 5 outlets. Pro opens the rest, with all 21 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 4steps to copy, the playbook
  • 15sourced numbers
  • 5outlets that covered it
  • 21sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Media & publishing
Region
Global
Subreddit screenviews during the four-day event
943M
As of Apr 5, 2022 · Reddit · Self-reported · Reddit
Evidence
Grade A