Arsenal “No More Red” kit
Campaign · 2022
Arsenal’s white kit became a reward for volunteering with 10 charity partners.
Arsenal
@Arsenal · Jan 7, 2022
𝗡𝗼 𝗠𝗼𝗿𝗲 𝗥𝗲𝗱 ⚪ Last year saw a record number of teenagers murdered in London. It's time to make a real change, through real action. Our white shirt is not for sale, not for profit. No More Red. https://
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How it worksNumbers
- Worldwide campaign reach claimed by award entrant, lower bound
- 33M
- Self-reported · The One Club for Creativity
- Milestone date
- Week of Jan 9, 2022
- Jan 7 ’22 to Week of Jan 9, 2022
- Platforms
- 4
- Started on X
- Origin
- Stunt
- Sports
How it spread
Trace the originArsenal and adidas removed red from the kit in 2022 and placed the launch film on social media and ITV. The 2023 edition rewarded volunteers with shirts. Awards and annual renewals followed; the match kit stayed off sale.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
January 2022
BBC Sport press · Jan 7 ’22
BBC Sport covered Arsenal’s white kit and the support from Idris Elba and Ian Wright.[3]
Mikel Arteta owner response · Jan 7 ’22
Arteta wore a white hoodie at his press conference and said Covid had delayed the campaign.[4]
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Spread the same way
Do this
- 1Build a visible change into an existing moment with an established audience.
Every number (11)
- Paid media spend claimed by award entrant (£0; excludes production)“£0 spent on paid media”$0[5]
Press (1 outlet)
- Jan 7, 2022same day
BBC Sport · Arsenal will wear white kit in FA Cup in initiative to combat knife crime
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