Tokyo 2020 cardboard beds
Product · 2021
A bed-test TikTok drew over 6.8 million views as athletes disputed the anti-sex claim.
Manuel Rodríguez
@mrodoficial · Jul 15, 2021
📣📣 La villa de los #JuegosOlimpicos tendrá camas #AntiSexo Son reciclables (hechas de cartón), para evitar que los atletas tengan relaciones sexuales durante la competencia. Así que cama en el suelo, atleta descubierto 🙈 #Tokio2021 ht
The Olympic Games™
@Olympics · Jul 19, 2021
Thanks for debunking the myth.😂You heard it first from @TeamIreland gymnast @McClenaghanRhys - the sustainable cardboard beds are sturdy! #Tokyo2020
airweave (エアウィーヴ) 公式
@airweave_ · Jul 20, 2021
We have received numerous questions via several news outlets and on social media regarding the durability of the provided cardboard beds for the Athletes' Village. As the supplier, we would like to answer to those questions concerns below.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of Jul 19, 2021
- Jul 14 ’21 to Week of Jul 19, 2021
- Platforms
- 7
- Started on Press
- Origin
- Organic
- Sports
How it spread
Trace the originA July 14 article claimed Tokyo’s cardboard beds would prevent sex. Chelimo repeated the claim; athletes filmed bed tests, and news outlets covered the rebuttals. Airweave reported more website traffic but did not expect higher sales.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
September 2019
Tokyo 2020 precursor · Sep 27 ’19
Tokyo 2020 described its cardboard bed frames and mattresses with adjustable firmness.[1]
July 2021
Diario Olé seed · Jul 14 ’21
Olé published the claim that Tokyo’s cardboard beds would prevent sex among athletes.[2]
@mrodoficial platform jump · Jul 15 ’21
Manuel Rodríguez claimed that cardboard beds would prevent athletes from having sex.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Give participants a visible way to test a disputed product claim.
Every number (5)
- Tokyo village beds supplied, as described by Airweave“Airweave has created 18,000 beds and mattresses for athletes at this summer’s Olympics”18K[14]
Press (6 outlets)
- Jul 11, 20213 days before
Dezeen · Airweave creates cardboard beds and modular mattresses for Tokyo 2020 Olympics
You’ve seen 1 of 3 steps, 1 of 5 numbers and 1 of 6 outlets. Pro opens the rest, with all 20 sources.