Cracker Barrel logo redesign backlash
Campaign · 2025
Cracker Barrel kept its old logo after a week of online backlash.
The Princess & The Frog
@GabTheGem · Aug 20, 2025
Now why would they remove the cracker & the barrel?
Fat Kid Deals@FatKidDeals
Cracker Barrel has rebranded for the first time since 1977
Benny Johnson
@bennyjohnson · Aug 20, 2025
Cracker Barrel completely changed their iconic logo for the first time in 47 years... and it's absolutely horrible. When will they learn?
Cracker Barrel
@CrackerBarrel · Aug 26, 2025
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm
Spread Score
How it worksNumbers
- Seed to milestone
- 7 days
- Aug 19 ’25 to Aug 26 ’25
- Platforms
- 4
- Started on Press
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originCracker Barrel unveiled a simplified logo as part of its campaign. Reactions spread on X and Reddit, and the company said it would keep its old logo.
Documented milestone; not a measured attention peak.
Timeline (15)
August 2025
Coach Duggs precursor · Aug 3 ’25
Coach Duggs posted a video criticizing a remodeled restaurant.[1]
Join free to see why it worked and the other 12 events. Free, on every case.
Spread the same way
Do this
- 1Test changes to familiar brand symbols with existing customers.
Every number (9)
- Surveyed US adults preferring old logo“76% said they preferred the old design”76%[14]
Press (4 outlets)
- Aug 21, 20252 days in
Good Morning America · Mixed reviews for new Cracker Barrel logo
You’ve seen 1 of 3 steps, 1 of 9 numbers and 1 of 4 outlets. Pro opens the rest, with all 17 sources.