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Library/Moment/Disney Don't Say Gay backlash and walkout
Grade B21 sourcesHIS-01771

Disney Don't Say Gay backlash and walkout

Moment · 2022

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Disney staff protested as the CEO pledged $5 million to LGBTQ advocacy groups.

Scott Maxwell

@Scott_Maxwell · Feb 25, 2022

Despite talk about its commitment to equality and inclusion, Disney has donated to every single sponsor and co-sponsor of the "Don't Say Gay" bill. In fact, Disney has funded the legislators filing anti-LGBTQ bills for years. And the company isn't alone. orlandosentinel.com/opinion/scott-…

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Post · @Scott_Maxwell on X
Disney Donates to Sponsors of 'Don't Say Gay' Bill Despite Marketing for 'Inclusion' - WDWNT
WDW News Today
A Timeline of Disney's Response to Florida's 'Don't Say Gay' Bill - Queerency
Queerency
LGBTQ+ Disney Employees Walk Out Over Response to Florida's 'Don't Say Gay' Bill
TheWrap

Spread Score

How it works
Reach37ContagionNo data yetBreadth30Velocity52Longevity2636

Numbers

Candace Owens Disney boycott post views, estimated
3M
As of Aug 10, 2022 · X · Center for Countering Digital Hate and Human Rights Campaign
Seed to observed peak
6 weeks
Feb 25 ’22 to Apr 11 ’22
Platforms
5
Started on Press
Origin
Organic
Media & publishing

Mechanics

  • ControversyPrimary
  • Platform jump
  • Political adoption

How it spread

Trace the origin

A report on Disney donations to bill sponsors drew criticism from fans and employees. After Chapek defended silence, staff organised walkouts and Disney publicly opposed the bill. Florida later moved to dissolve its special district.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesFeb ’22MarAprMayJulObserved peakScott MaxwellStarts · Feb 25 ’22Florida HouseFeb 24 ’22Scott MaxwellFeb 25 ’22Anna EskamaniFeb 28 ’22John OliverMar 13 ’22Raven-SymonéMar 22 ’22PressXOpen webTVInstagram
PressXOpen webTVInstagram

Timeline (24)

  1. February 2022

    Florida House precursor · Feb 24 ’22

    The Florida House passed the Parental Rights in Education bill.[1]

    Disney Donates to Sponsors of 'Don't Say Gay' Bill Despite Marketing for 'Inclusion' - WDWNT
  2. Scott Maxwell seed · Feb 25 ’22

    Maxwell reported Disney had donated to every sponsor and co-sponsor of the bill.[2][3]

  3. Scott Maxwell platform jump · Feb 25 ’22

    Maxwell posted his report on Disney donations to sponsors of the bill.[4][5]

  1. backlash · Feb 26 ’22

  2. platform jump · Feb 28 ’22

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Do this

  1. 1Treat employee concerns as substantive signals before an issue escalates.
  2. 2
  3. 3

Every number (4)

  • Employees at one Burbank gathering, approximate“About 100 Disney employees gathered”
    100[13]

Press (5 outlets)

  1. Mar 4, 20227 days inYahoo Life · Disney called out for funding hate

You’ve seen 1 of 3 steps, 1 of 4 numbers and 1 of 5 outlets. Pro opens the rest, with all 21 sources.

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Open the rest of this case

  • 3steps to copy, the playbook
  • 4sourced numbers
  • 5outlets that covered it
  • 21sources, each linked

The same on every case, with alerts and decks.

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Origin
Organic
Sector
Media & publishing
Region
US
Candace Owens Disney boycott post views, estimated
3M
As of Aug 10, 2022 · X · Center for Countering Digital Hate and Human Rights Campaign
Evidence
Grade B