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Library/Series/House of Cards (Netflix)
Grade B23 sourcesHIS-01516

House of Cards (Netflix)

Series · 2013 · Notable

55Editable slideCertificate

Netflix released 13 episodes of its political drama together, making binge viewing news.

Trailer · Netflix on YouTube

Barack Obama

@BarackObama · Feb 13, 2014

Tomorrow: @HouseofCards. No spoilers, please.

18.3K2.9K
Post · @BarackObama on X
Clip · Sesame Street on YouTube
House of Cards (Netflix): poster
Wikipedia (non-free, fair use)
House of Cards | Series Trailer [HD] | Netflix
Netflix on YouTube
House of Cards Season 2
Variety
Sesame Street: House of Bricks (House of Cards Parody)
Sesame Street on YouTube
Beau Willimon and cast members accepting a Peabody Award in 2014; CC BY 2.0.
The Peabody Awards
House Of Cards: Kevin Spacey Fired - TVLine
TVLine

Spread Score

How it works
ReachNo data yetContagion55Breadth50Velocity63Longevity5655

Numbers

Seed to milestone
5 months
Feb 1 ’13 to Jul 18 ’13
Platforms
4
Started on Open web
Origin
Mixed
Media & publishing

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Political adoption
  • Controversy

How it spread

Trace the origin

Netflix released the season together and promoted it with paid ads. Binge-viewing coverage and nine Emmy nominations followed. Political accounts and Sesame Street later referenced the series.

Documented milestone; not a measured attention peak.

Google searchesJan ’11JunJun ’12Feb ’13AprAugMar ’14OctJun ’15Mar ’16Apr ’17DecMilestonePressOpen webXYouTube
PressOpen webXYouTube

12 more events on this chart

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Timeline (15)

  1. March 2011

    Deadline precursor · Mar 15 ’11

    Deadline reported Netflix had offered two seasons without a pilot to beat cable bidders.[1]

    Open the first post ↗

  2. October 2012

    Netflix precursor · Oct 4 ’12

    Netflix announced that the whole first season would arrive together in its available territories.[2]

  3. February 2013

    Netflix / Media Rights Capital seed · Feb 1 ’13

    Netflix released all 13 episodes of the first season simultaneously.[3][2][4]

  1. press · Feb 1 ’13

  2. press · Feb 4 ’13

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 23 sources. Start with a free account.

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.