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Library/App & software/Truth Social launch
Grade A14 sourcesHIS-01779

Truth Social launch

App & software · 2022

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Truth Social reached No. 1 on the US App Store as users encountered a waitlist.

truth-social-app-trump-twitter
TIME
Truth Social on the App Store
Trump Media & Technology Group

Spread Score

How it works
Reach47Contagion35Breadth30Velocity8Longevity3734

Numbers

Seed to milestone
1 day
Feb 20 ’22 to Feb 21 ’22
Platforms
4
Started on App stores
Origin
Seeded
Technology

Mechanics

  • Scarcity drop
  • ControversyPrimary
  • Pairing

How it spread

Trace the origin

Truth Social appeared on iOS in February 2022. People reported waitlists and errors on Twitter as the app topped Apple’s free chart; DWAC shares rose. Estimated installs later fell sharply.

Documented milestone; not a measured attention peak.

Wikipedia viewsDec ’21Feb ’22MarAprMayJulSepDecMay ’23SepFeb ’24MilestoneTrump Media & Technology…Starts · Feb 20 ’22Donald Trump Jr.Feb 15 ’22The GuardianFeb 21 ’22Truth SocialFeb 21 ’22XApp storesPressOpen web
XApp storesPressOpen web

Timeline (16)

  1. February 2022

    Donald Trump Jr. precursor · Feb 15 ’22

    Donald Trump Jr. tweeted a screenshot of his father’s first Truth Social post.[1]

  2. Trump Media & Technology Group seed · Feb 20 ’22

    Truth Social became available to download in Apple’s App Store late Sunday.[2]

    Truth Social on the App Store
  3. The Guardian press · Feb 21 ’22

    The Guardian reported users encountered registration errors and waitlists after the app appeared.[2]

  1. platform jump · Feb 21 ’22

  2. backlash · Feb 21 ’22

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Spread the same way

App & software · Open web · 201448

Ello

Ello; acquired by Talenthouse in March 2018

Ello reported 45,000 invitation requests an hour at peak times.

3M people waiting to join

1 / 8

  • Ello
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  • Character.AI mobile app
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  • Lapse (2023 relaunch)

Do this

  1. 1Prepare onboarding capacity before a high-profile app launch.
  2. 2

Every number (8)

  • US App Store free-app chart“TRUTH Social sits at the No. 1 spot for free downloads in Apple’s App Store”
    #1[13]

Press (6 outlets)

  1. Feb 20, 2022same dayThe Guardian / Reuters · Trump’s social media app to be released in App Store on Monday: executive

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  • 2steps to copy, the playbook
  • 8sourced numbers
  • 6outlets that covered it
  • 14sources, each linked

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Origin
Seeded
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade A