Ford F-150 Lightning reveal
Product · 2021
Ford’s electric F-150 drew nearly 200,000 reservations after its reveal.
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How it worksNumbers
- Peak proxy date
- Week of May 20, 2021
- May 19 ’21 to Week of May 20, 2021
- Platforms
- 4
- Started on Open web
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originBiden previewed the electric F-150 before Ford’s livestreamed reveal. Forum users discussed the truck and Ford reported nearly 200,000 reservations by December.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (17)
May 2021
Ford precursor · May 10 ’21
Ford named the electric F-150 Lightning and announced the May 19 reveal.[1]
Ford precursor · May 14 ’21
iSpot published a Ford TV spot promoting the upcoming reveal.[2]
Ford precursor · May 18 ’21
Ford displayed the truck during President Biden’s visit to its Rouge center.[3]
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Every number (7)
- Starting MSRP at reveal“The base version of the Lightning will start at $39,974”$40K[9]
Press (7 outlets)
- May 18, 20211 day before
The Verge · This is Ford’s electric F-150 pickup truck
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