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Library/Moment/Southwest Airlines holiday meltdown
Grade A11 sourcesHIS-01784

Southwest Airlines holiday meltdown

Moment · 2022

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Southwest canceled more than 16,700 flights during the 2022 holiday disruption.

JonNYC

@xJonNYC · Dec 24, 2022

Things seem to be going well at southwest

25666
Original · @xJonNYC

Caroline “Flynn”

@ceaflynn · Dec 26, 2022

@SouthwestAir I have missed Christmas with my family after several delays and cancellations and I am now stranded at the Kansas City airport. Almost all of the flights for southwest have been canceled with hardly any explanation or anyone at the gates. This is baggage claim

923148
Post · @ceaflynn on X
Southwest Airlines' #epicfail takes social media by storm
NPR via Georgia Public Broadcasting
On a normal day, there are 6 arrivals and 6 departures and rarely more than one 737 at the airport at the same time. Here is the view on December 27: five planes (one not visible here because it's…
Glenn Beltz / CC BY 2.0 / Wikimedia Commons
@SouthwestAir I have missed Christmas with my family after several delays and cancellations and I am now stranded at the Kansas City airport. Almost all of the flights for southwest have been…
@ceaflynn on X
Southwest Airlines Has Meltdown In Denver, Declares Emergency
One Mile at a Time

Spread Score

How it works
Reach8ContagionNo data yetBreadth30Velocity87Longevity2932

Numbers

Seed to milestone
2 days
Dec 24 ’22 to Dec 26 ’22
Platforms
4
Started on X
Origin
Organic
Auto & mobility

Mechanics

  • Controversy
  • Press loopPrimary
  • Platform jump

How it spread

Trace the origin

Southwest canceled thousands of flights during the holiday disruption. Passengers shared their experiences on Twitter and TikTok, and the airline apologized.

Documented milestone; not a measured attention peak.

Wikipedia viewsDec ’22Jan ’23FebMayAugNovMar ’24JunSepDecMilestone@xJonNYCStarts · Dec 24 ’22Southwest AirlinesDec 21 ’22MilestoneDec 26 ’22Hillary ChangDec 29 ’22Open webXPressTikTok
Open webXPressTikTok

Timeline (11)

  1. December 2022

    Southwest Airlines precursor · Dec 21 ’22

    Southwest announced about 500 advance cancellations for December 22 and 23.[1]

    Open the first post ↗
  2. @xJonNYC seed · Dec 24 ’22

    An aviation observer posted about Southwest’s operational emergency in Denver.[2][3]

    Southwest Airlines Has Meltdown In Denver, Declares Emergency
  3. @ceaflynn backlash · Dec 26 ’22

    A passenger posted about being stranded and showed baggage claim at Kansas City airport.[4]

    @SouthwestAir I have missed Christmas with my family after several delays and cancellations and I am now stranded at the Kansas City airport. Almost all of the flights for southwest have been…
  1. milestone · Dec 26 ’22

  2. owner response · Dec 27 ’22

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Do this

  1. 1Communicate cancellations and rebooking options as systems become strained.
  2. 2
  3. 3

Every number (3)

  • Southwest holiday flight cancellations, lower bound“more than 16,700 flight cancellations”
    16.7K[11]

Press (3 outlets)

  1. Dec 26, 20222 days inNPR via CapRadio · Southwest cancels 5,400 flights in less than 48 hours

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  • 3steps to copy, the playbook
  • 3sourced numbers
  • 3outlets that covered it
  • 11sources, each linked

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Origin
Organic
Sector
Auto & mobility
Region
US
Reported figure
—
Evidence
Grade A