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Library/Moment/European Super League collapse
Grade B12 sourcesHIS-01793

European Super League collapse

Moment · 2021

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Twelve clubs announced a breakaway league, then English clubs withdrew.

Study: Bots Used to Manipulate Social Media in Favor of European Super League
Voice of America
Super League: Liverpool players collectively voice their opposition against plans - 'We don't like it'
Sky Sports
FBL-EUR-UEFA-SUPER-TOTTENHAM
Time

Spread Score

How it works
Reach59Contagion25Breadth10Velocity65Longevity936

Numbers

Seed to milestone
2 days
Apr 18 ’21 to Apr 20 ’21
Platforms
3
Started on Open web
Origin
Seeded
Sports

Mechanics

  • ControversyPrimary
  • Fandom mobilisation

How it spread

Trace the origin

Twelve clubs announced a breakaway competition. Fans and players opposed it, and Chelsea began withdrawing. A supporter trust later published a vote.

Documented milestone; not a measured attention peak.

Google searchesApr ’21MayJunJulAugSepOctNovMilestoneChelsea FCStarts · Apr 18 ’21The IndependentApr 19 ’21Liverpool playersApr 20 ’21Open webPressX
Open webPressX

Timeline (10)

  1. April 2021

    Chelsea FC seed · Apr 18 ’21

    Chelsea published the founding clubs’ joint announcement of the proposed Super League.[1]

    Open the first post ↗
  2. Juventus owner response · Apr 19 ’21

    Juventus confirmed its agreement with the other founding clubs.[2]

  3. The Independent press · Apr 19 ’21

    The Independent reported YouGov’s poll of football fans opposing the proposal.[3][4]

  1. press · Apr 20 ’21

  2. platform jump · Apr 20 ’21

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Do this

  1. 1Consult affected supporters before announcing structural changes.
  2. 2

Every number (6)

  • YouGov football fans strongly opposed“Some 68 per cent were strongly opposed”
    68%[3]

Press (4 outlets)

  1. Apr 19, 20211 day inThe Independent · YouGov poll finds 79 per cent of fans oppose elite competition

You’ve seen 1 of 2 steps, 1 of 6 numbers and 1 of 4 outlets. Pro opens the rest, with all 12 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 6sourced numbers
  • 4outlets that covered it
  • 12sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Sports
Region
Global
Reported figure
—
Evidence
Grade B