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Library/Moment/Victoria’s Secret Fashion Show return
Grade B8 sourcesHIS-01795

Victoria’s Secret Fashion Show return

Moment · 2024

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The 2024 runway show reached 2.67 million concurrent viewers across tracked streams.

a Victoria's Secret model walking through Manhattan wearing VS angel wings
Marie Claire
FASHION-US-VICTORIA SECRET-SHOW
TIME

Spread Score

How it works
Reach30Contagion35Breadth20Velocity65Longevity1732

Numbers

Seed to milestone
same day
Oct 15 ’24 to Oct 15 ’24
Platforms
5
Started on YouTube
Origin
Mixed
Fashion & accessories

Mechanics

  • ControversyPrimary
  • Platform jump

How it spread

Trace the origin

Victoria’s Secret revived its runway show with a livestream on October 15, 2024. TikTok reactions and press coverage discussed the return and its reception.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesSep ’19DecDec ’20Dec ’21Dec ’22Dec ’23Aug ’24OctNovJul ’25Apr ’26NovMilestoneVictoria’s SecretStarts · Oct 15 ’24TIMENov 22 ’19Victoria’s SecretMay 15 ’24Victoria’s SecretSep 17 ’24CORQOct 16 ’24PressInstagramOpen webYouTubeTikTok
PressInstagramOpen webYouTubeTikTok

Timeline (8)

  1. November 2019

    TIME precursor · Nov 22 ’19

    L Brands confirmed the annual fashion show was canceled.[1]

    FASHION-US-VICTORIA SECRET-SHOW

  2. May 2024

    Victoria’s Secret precursor · May 15 ’24

    Victoria’s Secret announced a runway return in a teaser with Candice Swanepoel.[2]

    a Victoria's Secret model walking through Manhattan wearing VS angel wings

  3. September 2024

    Victoria’s Secret precursor · Sep 17 ’24

    The brand announced Cher as a performer in an all-women lineup.[3]

  1. seed · Oct 15 ’24

  2. milestone · Oct 15 ’24

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Spread the same way

Moment · X · 202448

The Row’s No-Phone Fashion Show

The Row (Mary-Kate and Ashley Olsen)

The Row asked guests at its Feb. 28, 2024 Paris show not to capture or share content.

Peaked the next day

1 / 8

  • The Row’s No-Phone Fashion Show
  • Jonathan Bailey’s The Row Flip-Flops
  • Naomi Osaka’s Australian Open jellyfish outfit
  • Schiaparelli faux animal heads
  • Billy Porter’s Oscars tuxedo gown
  • Nicole Kidman’s Vanity Fair Hollywood Cover
  • Timothée Chalamet's backless Haider Ackermann suit
  • Benito Antonio x Zara

Do this

  1. 1Give viewers a recognizable reference point for a revival.
  2. 2

Every number (3)

  • Tracked concurrent peak viewers across streams“2.67M Peak Viewers”
    2.7M[5]

Press (2 outlets)

  1. Nov 22, 20191789 days beforeTIME · Victoria’s Secret Cancels Its Annual Fashion Show

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Open the rest of this case

  • 2steps to copy, the playbook
  • 3sourced numbers
  • 2outlets that covered it
  • 8sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B