Norway’s Viking Row at the 2026 World Cup
Activity · 2026
FIFA reported 172 million TikTok views for a Viking Row video.
Jeremy Siegel
@jersiegel · Jun 16, 2026
Norway fans are doing a “Viking Row” up the escalator at Boston’s South Station before heading to the World Cup Adding this to the list of things I’ve never seen before and probably never will again
Spread Score
How it worksNumbers
- FIFA Viking Row TikTok video, lower reported figure
- 172M
- As of Jul 8, 2026 · TikTok · Self-reported · FIFA
- Seed to milestone
- 3 months
- Mar 31 ’26 to Jul 8 ’26
- Platforms
- 4
- Started on Press
- Origin
- Organic
- Sports
How it spread
Trace the originSupporters tried a rowing chant at a friendly before the World Cup. Videos spread as fans and players performed it. FIFA reported 172 million TikTok views for a video.
Documented milestone; not a measured attention peak.
Timeline (11)
March 2026
June 2026
Jeremy Siegel platform jump · Jun 16 ’26
Siegel posted a video of Norway fans rowing on a South Station escalator.[3]
TV Azteca Guatemala press · Jun 16 ’26
TV Azteca Guatemala published video of the Boston escalator row.[4]
Join free to see why it worked and the other 8 events. Free, on every case.
Spread the same way
Do this
- 1Use a simple shared action that a crowd can perform together.
Every number (2)
- Frøystad Sweden video on Instagram only, lower bound“more than 38m views”38M[10]
Press (5 outlets)
- Jun 17, 202678 days in
Fox News · Viking madness grips Boston escalator
You’ve seen 1 of 2 steps, 1 of 2 numbers and 1 of 5 outlets. Pro opens the rest, with all 11 sources.