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Library/Film/Taylor Swift: The Eras Tour
Grade A24 sourcesHIS-01364

Taylor Swift: The Eras Tour

Film · 2023 · Notable

55Editable slideCertificate

Taylor Swift bypassed studios for a concert film that grossed over $261 million worldwide.

Trailer · Taylor Swift on YouTube
Taylor Swift: The Eras Tour concert film poster
Box Office Mojo
Taylor Swift on stage in a video post about the tour
Taylor Swift on Instagram
Taylor Swift performing on a lit stage
Deadline
Taylor Swift playing guitar on stage
Deadline
Taylor Swift in a blue gown at the film's premiere
Variety
Taylor Swift smiling on stage
Deadline
Taylor Swift and dancers on stage, from the concert film
Deadline
Taylor Swift under billowing fabric on stage
The Hollywood Reporter
Fans dancing at a screening at the TCL Chinese Theatre
The Hollywood Reporter
Taylor Swift performing in São Paulo, November 2023
Variety
The premiere gown displayed at the Victoria and Albert Museum
14GTR / CC0 / Wikimedia Commons
Taylor Swift flexing on stage in a sequined bodysuit
Variety

Spread Score

How it works
Reach81Contagion35Breadth70Velocity28Longevity3855

Numbers

Worldwide theatrical gross, Box Office Mojo (live ledger)
$261.7M
As of Oct 22, 2026 · Box Office Mojo
Observed peak date
Week of Oct 18, 2023
Oct 12 ’23 to Week of Oct 18, 2023
Platforms
4
Started on Box office
Leverage
17×
$261.7M on $15M budget

Mechanics

  • Fandom mobilisationPrimary
  • Identity badge
  • Real-world spectacle
  • Platform jump
  • Press loop

How it spread

Trace the origin

AMC presales broke records before Swift's film opened. Fan singalong videos prompted an etiquette debate during the opening-week Wikipedia peak. The film passed $261 million worldwide.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesAug ’23OctNovDecFeb ’24AprSepMar ’25AugObserved peakOpen webBox officeXPress
Open webBox officeXPress

13 more events on this chart

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Timeline (16)

  1. August 2023

    AMC Theatres Distribution precursor · Aug 31 ’23

    AMC announced direct distribution; Deadline covered the October theatrical release.[1][2]

    Taylor Swift performing on a lit stage
    Open the first post ↗

  2. September 2023

    AMC Theatres Distribution precursor · Sep 26 ’23

    AMC expanded the planned release beyond North America to more than 100 countries.[3]

    Taylor Swift playing guitar on stage

  3. October 2023

    Taylor Swift / AMC precursor · Oct 11 ’23

    Swift hosted an invitation-only premiere at the Grove and announced public Thursday screenings.[4][5]

    Taylor Swift in a blue gown at the film's premiere

  1. seed · Oct 12 ’23

  2. commercial · Week of Oct 13, 2023

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Why it worked

Do this

  1. 1
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Pro opens the playbook, all 12 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide theatrical gross, Box Office Mojo (live ledger)
$261.7M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

Meme & format · X · 202448

The Grimace Effect

Fans; McDonald's and New York Mets extended the meme

A Grimace first pitch became a Mets rallying symbol with 9.6B claimed impressions.

9.6B impressions

1 / 8

  • The Grimace Effect
  • One Piece (Netflix series)
  • Noah Centineo’s internet-boyfriend breakout
  • Stranger Things
  • Onyx Storm
  • Undertale
  • My Little Pony bronies
  • Taylor Swift at Chiefs games

New cases, every week

How the next thing spread, the week it does.