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Library/Music/Mae Stephens’s If We Ever Broke Up
Grade A12 sourcesHIS-01862

Mae Stephens’s If We Ever Broke Up

Music · 2022

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Mae Stephens’s TikTok teaser became a single that reached No. 13 in the UK.

Original · Mae Stephens
Clip · TikTok
Mae Stephens's 'If We Ever Broke Up' | Know Your Meme
Know Your Meme
Mae Stephens’s If We Ever Broke Up: cover art
Wikipedia (non-free, fair use)
Mae Stephens finally releases viral TikTok hit ‘If We Ever Broke Up’ - triple j
ABC triple j
Mae Stephens on If We Ever Broke Up and supporting BLACKPINK: "It's so overwhelming"
Official Charts Company
mae stephens
NME
Mae Stephens 'If We Ever Broke Up' by Elliot Simpson | Videos
Promonews
Fans continue to clamor for viral ‘If We Ever Broke Up’ song to be released
In The Know via Yahoo

Spread Score

How it works
Reach72Contagion60Breadth10Velocity3Longevity8348

Numbers

Worldwide streams by May 3, lower bound
140M
As of May 3, 2023 · Audio · Official Charts Company
Milestone date
Week of Apr 13, 2023
Dec 29 ’22 to Week of Apr 13, 2023
Platforms
3
Started on TikTok
Origin
Seeded
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Underdog
  • Platform jump
  • Press loop

How it spread

Trace the origin

Stephens posted a short preview in December 2022. TikTok users reused its sound and requested a release; the full single followed in February and reached number 13 on the UK chart.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Wikipedia viewsDec ’22Jan ’23FebMarMayAugNovApr ’24AugDecMilestoneMae StephensStarts · Dec 29 ’22TIMEFeb 10 ’23Mae StephensFeb 10 ’23TikTokPressAudio
TikTokPressAudio

Timeline (15)

  1. December 2022

    Mae Stephens seed · Dec 29 ’22

    Stephens posted a 15-second preview with lyrics on screen.[1][2]

    Mae Stephens's 'If We Ever Broke Up' | Know Your Meme
    Open the first post ↗

  2. January 2023

    Mae Stephens owner response · Jan 4 ’23

    Stephens posted a preview of another section of the song.[1][3]

  3. Mae Stephens owner response · Jan 7 ’23

    Stephens asked listeners to hold on longer for the full release.[1]

  1. owner response · Jan 11 ’23

  2. owner response · Jan 18 ’23

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Spread the same way

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Do this

  1. 1Make a short audio excerpt easy to reuse in personal videos.
  2. 2
  3. 3

Every number (8)

  • Original TikTok video views, lower bound“original video now has over 11 million views”
    11M[8]

Press (4 outlets)

  1. Feb 10, 202343 days inTIME · Mae Stephens on Her Viral TikTok Song

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  • 3steps to copy, the playbook
  • 8sourced numbers
  • 4outlets that covered it
  • 12sources, each linked

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Origin
Seeded
Sector
Entertainment
Region
GB
Worldwide streams by May 3, lower bound
140M
As of May 3, 2023 · Audio · Official Charts Company
Evidence
Grade A