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Library/Meme & format/Glicked double-feature meme
Grade B9 sourcesHIS-01866

Glicked double-feature meme

Meme & format · 2024

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Fans paired two films opening on November 22 as a double feature.

Cynthia Erivo and Ariana Grande in a 'Wicked' still; Paul Mescal in a 'Gladiator 2' still
Deadline
Cynthia Erivo and Ariana Grande
Fortune / Associated Press
Is This Barbenheimer 2.0?
Marie Claire Australia
glicked
Her Campus

Spread Score

How it works
Reach84ContagionNo data yetBreadth10Velocity47Longevity4250

Numbers

Seed to milestone
5 months
Jul 1 ’24 to Nov 22 ’24
Platforms
3
Started on X
Leverage
3.0×
$758.7M on $250M budget

Mechanics

  • PairingPrimary
  • Newsjacking
  • Press loop

How it spread

Trace the origin

Fans paired Wicked and Gladiator II after their release dates converged in July 2024. Mashup posts and press coverage preceded the November openings. AP reported relatively few people sought a double feature.

Documented milestone; not a measured attention peak.

Jul ’24AugSepOctNovDecZoë Rose BryantStarts · Jul 1 ’24MilestoneNov 22 ’24Marie Claire AustraliaJul 3 ’24US and Canadian audiencesNov 24 ’24XPressBox office
XPressBox office

Timeline (7)

  1. July 2024

    Zoë Rose Bryant seed · Jul 1 ’24

    Bryant posted about going from Gladiator 2 to Wicked on November 22.[1]

  2. Marie Claire Australia platform jump · Jul 3 ’24

    Marie Claire collected fans’ July 1 posts about the shared release.[1]

    Is This Barbenheimer 2.0?
  3. November 2024

    CNN milestone · Nov 22 ’24

    CNN discussed Glicked as both films opened; release week is a milestone, not a measured peak.[2]

  1. commercial · Nov 24 ’24

  2. press · Nov 24 ’24

Join free to see why it worked and the other 4 events. Free, on every case.

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Spread the same way

Film · YouTube · 202542

Johanne Sacreblu

Camila D. Aurora

A Mexican musical parody reached over 3 million YouTube views.

3M views

1 / 8

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Do this

  1. 1A shared date can give audiences a simple reason to pair unrelated releases.
  2. 2
  3. 3

Every number (8)

  • Wicked worldwide gross, including reissue“Worldwide Box Office $758,729,195”
    $758.7M[3]

Press (3 outlets)

  1. Nov 22, 2024144 days inCNN · Laura Coates Live transcript

You’ve seen 1 of 3 steps, 1 of 8 numbers and 1 of 3 outlets. Pro opens the rest, with all 9 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 3steps to copy, the playbook
  • 8sourced numbers
  • 3outlets that covered it
  • 9sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B