Grade C6 sourcesHIS-01879
Change your profile picture to Clippy
Creator moment · 2025
A YouTube appeal to adopt Clippy avatars drew 2.3 million views by August 12.
Spread Score
How it worksNumbers
- Seed video on YouTube only, lower bound
- 2.3M
- As of Aug 12, 2025 · YouTube · The Daily Dot
- Seed to milestone
- 5 days
- Aug 7 ’25 to Aug 12 ’25
- Platforms
- 4
- Started on YouTube
- Origin
- Seeded
- Technology
How it spread
Trace the originLouis Rossmann asked viewers to adopt Clippy avatars to signal opposition to tech practices. People shared the video on Reddit and adopted the image across platforms; news outlets reported the growing movement.
Documented milestone; not a measured attention peak.
Timeline (7)
August 2025
Reddit user platform jump · Aug 7 ’25
A Reddit user shared the video in r/videos.[2]
u/Unlikely_Salad_2973 afterlife · Aug 9 ’25
A Reddit user posted a Yes Chad meme about the movement.[2]
Join free to see why it worked and the other 4 events. Free, on every case.
Spread the same way
Do this
- 1Give supporters a visible symbol they can adopt.
Every number (1)
- Seed video on YouTube only, lower bound“With 2.3 million views on his video”2.3M[1]
Press (2 outlets)
- Aug 12, 20255 days in
The Daily Dot · Clippy the paperclip is taking over profile pics across the internet in protest of big tech
You’ve seen 1 of 2 steps and 1 of 2 outlets. Pro opens the rest, with all 6 sources.