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Library/Moment/The Luka Dončić–Anthony Davis trade
Grade B8 sourcesHIS-01891

The Luka Dončić–Anthony Davis trade

Moment · 2025

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A surprise NBA trade sparked protests; Dončić’s Lakers debut drew 2.01 million viewers.

Shams Charania

@ShamsCharania · Feb 2, 2025

BREAKING: The Dallas Mavericks are trading Luka Doncic, Maxi Kleber and Markieff Morris to the Los Angeles Lakers for Anthony Davis, Max Christie and a 2029 first-round pick, sources tell ESPN. Three-team deal that includes Utah.

301.5K18.2K
Original · Shams Charania
Rob Pelinka, Luka Doncic and JJ Redick
ABC News Australia
Luka Doncic of the Dallas Mavericks, May 2021
Erik Drost / CC BY 2.0 / Wikimedia Commons
Full Force of ESPN’s Newsgathering on Display for Blockbuster Dončić/Davis Trade
ESPN Press Room
Luka Dončić-Anthony Davis trade: Best social media reactions to NBA blockbuster
FOX Sports
NBA news: Shams’ tweet of Luka Doncic-Anthony Davis trade makes history
ClutchPoints
Doncic's debut draws solid crowd on ESPN
Sports Media Watch
NBA sees top cable audience since Opening Night for Luka vs. Mavs
Sports Media Watch

Spread Score

How it works
Reach34ContagionNo data yetBreadth20Velocity65Longevity4138

Numbers

Seed to milestone
same day
Feb 2 ’25 to Feb 2 ’25
Platforms
4
Started on X
Origin
Organic
Sports

Mechanics

  • ControversyPrimary
  • Press loop

How it spread

Trace the origin

Charania reported the trade on X, and news outlets collected reactions. Dallas fans protested; Dončić’s Lakers debut drew 2.01 million ESPN viewers.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJan ’25FebMarAprJunSepDecApr ’26JulOctMilestoneShams CharaniaStarts · Feb 2 ’25FOX SportsFeb 2 ’25MilestoneFeb 2 ’25Luka DončićFeb 10 ’25XPressOpen webTV
XPressOpen webTV

Timeline (9)

  1. February 2025

    Shams Charania seed · Feb 2 ’25

    Charania reported the trade at 12:12 a.m. Eastern time.[1]

    Open the first post ↗
  2. FOX Sports press · Feb 2 ’25

    FOX Sports collected social media reactions to the reported trade.[2]

    Luka Dončić-Anthony Davis trade: Best social media reactions to NBA blockbuster
  3. ESPN Social milestone · Feb 2 ’25

    ESPN said its social team generated over 360 million impressions in the first two hours.[1]

    Full Force of ESPN’s Newsgathering on Display for Blockbuster Dončić/Davis Trade
  1. owner response · Feb 2 ’25

  2. press · Feb 3 ’25

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Spread the same way

Moment · X · 201548

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Do this

  1. 1An unexpected decision can create a story audiences retell across platforms.
  2. 2

Every number (8)

  • ESPN social trade posts, first two hours“116 posts, generating 360M+ impressions across all its platforms”
    360M[1]

Press (1 outlet)

  1. Feb 12, 202510 days inSports Media Watch · Doncic’s debut draws solid crowd on ESPN

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  • 2steps to copy, the playbook
  • 8sourced numbers
  • 1outlet that covered it
  • 8sources, each linked

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Origin
Organic
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B