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Library/Campaign/28 Years Later’s “Boots” trailer
Grade B8 sourcesHIS-01983

28 Years Later’s “Boots” trailer

Campaign · 2024

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Editable slide .pptx
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The trailer drew 60.2 million views in its first 24 hours.

Original · Sony Pictures Entertainment
28 YEARS LATER – Official Trailer (HD)
Sony Pictures Entertainment on YouTube
Aaron Taylor-Johnson (Finalized);Alfie Williams (Finalized)
TIME
Viewers freak out at 28 Years Later trailer over 'distressing' detail
LADbible

Spread Score

How it works
Reach78ContagionNo data yetBreadth30Velocity0Longevity2441

Numbers

Official trailer on YouTube, at least
1.3M
As of Dec 10, 2024 · YouTube · UPI
Seed to milestone
same day
Dec 10 ’24 to Dec 10 ’24
Platforms
6
Started on YouTube
Leverage
2.5×
$151.4M on $60M budget

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Sony released a trailer featuring Taylor Holmes reciting Boots. Viewers discussed its audio on Reddit and X, and Sony announced the digital return of 28 Days Later.

Documented milestone; not a measured attention peak.

Jan ’25FebMarAprMayJunJulSony Pictures Entertainme…Starts · Dec 10 ’24MilestoneDec 10 ’24Reddit usersDec 10 ’24DeadlineDec 10 ’24X userDec 10 ’24Columbia PicturesDec 10 ’24Sony PicturesJun 20 ’25YouTubeRedditPressXTVBox office
YouTubeRedditPressXTVBox office

Timeline (11)

  1. December 2024

    Sony Pictures Entertainment seed · Dec 10 ’24

    Sony released the first trailer for 28 Years Later.[1][2]

    28 YEARS LATER – Official Trailer (HD)
    Open the first post ↗

  2. Reddit users platform jump · Dec 10 ’24

    Reddit users discussed the trailer’s audio, LADbible reported.[3]

    Viewers freak out at 28 Years Later trailer over 'distressing' detail

  3. Deadline press · Dec 10 ’24

    Deadline covered the trailer and its images from the sequel.[1]

  1. press · Dec 10 ’24

  2. platform jump · Dec 10 ’24

Join free to see why it worked and the other 8 events. Free, on every case.

or continue with Google

Spread the same way

Campaign · TikTok · 202529

Kevin James’s mysterious Matt Taylor account

Kevin James / Angel Studios

An art teacher account drew millions of views before Kevin James’s Solo Mio.

Milestone 116 days in

1 / 8

  • Kevin James’s mysterious Matt Taylor account
  • Scary Movie’s leaked theater trailer
  • Detective Pikachu’s fake full-movie leak
  • HBO Max: The Re-Rebrand
  • Surprise! Four Secret Novels by Brandon Sanderson
  • The Monkey’s record-breaking horror trailer
  • Boots on the Ground Line Dance
  • Tubi: Interface Interruption

Do this

  1. 1Use a distinctive sound to make a trailer recognizable outside its images.
  2. 2

Every number (7)

  • Trailer first 24 hours across platforms excluding TikTok“60.2M global views in its first 24 hours”
    60.2M[4]

Press (3 outlets)

  1. Dec 10, 2024same dayDeadline · 28 Years Later Trailer

You’ve seen 1 of 2 steps, 1 of 7 numbers and 1 of 3 outlets. Pro opens the rest, with all 8 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 7sourced numbers
  • 3outlets that covered it
  • 8sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Seeded
Sector
Entertainment
Region
US
Official trailer on YouTube, at least
1.3M
As of Dec 10, 2024 · YouTube · UPI
Evidence
Grade B