Grade B8 sourcesHIS-01986
Detective Pikachu’s fake full-movie leak
Campaign · 2019
A fake Detective Pikachu leak passed 4.6 million YouTube views in under a day.
Spread Score
How it worksNumbers
- Seed video on YouTube only, lower bound
- 4.6M
- As of May 8, 2019 · YouTube · IndieWire via Yahoo
- Seed to milestone
- 1 day
- May 7 ’19 to May 8 ’19
- Platforms
- 5
- Started on YouTube
- Leverage
- 2.9×
- $433.3M on $150M budget
How it spread
Trace the originInspector Pikachu posted a fake full movie on YouTube, and Ryan Reynolds shared it on Twitter. IndieWire reported over 4.6 million views in under 24 hours.
Documented milestone; not a measured attention peak.
Timeline (14)
May 2019
Inspector Pikachu precursor · May 2 ’19
The Inspector Pikachu YouTube account was created.[1]
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Spread the same way
Do this
- 1Use a familiar format to set up a reveal people can share.
Every number (7)
- Seed video on YouTube only, lower bound“more than 4 million views”4M[1]
Press (2 outlets)
- May 8, 20191 day in
IndieWire via Yahoo · Detective Pikachu Movie Leak Goes Viral With Over 4 Million Views
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