Alien: Romulus facehuggers invade New York
Campaign · 2024
A facehugger street stunt reached 7.6 million views on one X post.
DiscussingFilm
@DiscussingFilm · Aug 5, 2024
Facehuggers have begun to take over New York for ‘ALIEN: ROMULUS’ In theaters on August 16
Spread Score
How it worksNumbers
- DiscussingFilm X post only, live counter, lower bound
- 7.6M
- As of Oct 28, 2026 · X · DiscussingFilm
- Seed to milestone
- 1 day
- Aug 5 ’24 to Aug 6 ’24
- Platforms
- 5
- Started on Open web
- Origin
- Stunt
- Entertainment
How it spread
Trace the origin20th Century Studios staged facehugger encounters in New York before Alien: Romulus opened. DiscussingFilm and the studio posted footage, and press outlets covered the stunt.
Documented milestone; not a measured attention peak.
Timeline (10)
August 2024
DiscussingFilm platform jump · Aug 5 ’24
DiscussingFilm posted footage of facehuggers in New York.[2]
20th Century Studios platform jump · Aug 5 ’24
The studio posted a video of the New York stunt to TikTok.[3]
Join free to see why it worked and the other 7 events. Free, on every case.
Spread the same way
Do this
- 1Put a recognizable story element in a public setting.
Every number (4)
- Film worldwide gross, context“Worldwide $350,865,342”$350.9M[8]
Press (1 outlet)
- Apr 7, 2025245 days in
Event Marketer · Trend of the Week: Strange Encounters
You’ve seen 1 of 2 steps and 1 of 4 numbers. Pro opens the rest, with all 9 sources.