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Library/Campaign/Final Destination Bloodlines log trucks
Grade B11 sourcesHIS-01988

Final Destination Bloodlines log trucks

Campaign · 2025

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A TikTok of a promotional log truck drew 20 million views by May 24.

Clip · TikTok
"It's giving generational trauma": "Final Destination" marketing campaign is re-traumatizing everyone
The Daily Dot
Final Destination: Bloodlines - Box Office Mojo
Box Office Mojo
Directors Adam Stein and Zach Lipovsky attend the world premiere of Warner Bros' "Final Destination Bloodlines"
Associated Press via Fortune
'Final Destination: Bloodlines' OOH campaign stirs paranoia in MY
Marketing Interactive
Camión de “Destino Final” es visto en carreteras de California
San Diego Red
'Final Destination: Bloodlines' Sets 2025 Records in PH; 'Thunderbolts' Tumbles
CBO Channel
Left: Person with mouth open, possibly screaming, wearing a leather jacket. Right: Truck on highway with logs and "Final Destination" on its back
BuzzFeed

Spread Score

How it works
Reach76Contagion35Breadth20Velocity54Longevity2245

Numbers

Rhys TikTok only, reported on May 24
20M
As of May 24, 2025 · TikTok · CBO Channel
Seed to milestone
6 days
May 8 ’25 to May 14 ’25
Platforms
5
Started on Open web
Origin
Stunt
Entertainment

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Warner Bros. put a promotional log truck on the road in the Philippines. A TikTok sighting spread and drew press coverage. Warner Bros. invited the creator to a screening.

Documented milestone; not a measured attention peak.

Jun ’25JulAugSepWarner Bros.Starts · May 8 ’25MilestoneMay 14 ’25@rhyszxcMay 8 ’25DexertoMay 9 ’25PublicMay 14 ’25Warner Bros.May 16 ’25Open webTikTokPressXBox office
Open webTikTokPressXBox office

Timeline (13)

  1. May 2025

    Warner Bros. seed · May 8 ’25

    A promotional log truck appeared on Commonwealth Avenue by May 8.[1][2][3]

  2. @rhyszxc platform jump · May 8 ’25

    Rhys posted a video of the promotional truck on Commonwealth Avenue.[1][2]

  3. Dexerto press · May 9 ’25

    Dexerto reported that the TikTok video had over 5.4 million views.[2]

  1. owner response · May 9 ’25

  2. owner response · May 9 ’25

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Do this

  1. 1Put a recognizable story element in a setting people can encounter.
  2. 2
  3. 3

Every number (3)

  • Rhys TikTok only, reported on May 14“a TikTok of the promotional truck amassing 17.1 million views”
    17.1M[5]

Press (3 outlets)

  1. May 9, 20251 day inMarketing Interactive · Final Destination Bloodlines OOH campaign stirs paranoia in Malaysia

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  • 3sourced numbers
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Origin
Stunt
Sector
Entertainment
Region
PH
Rhys TikTok only, reported on May 24
20M
As of May 24, 2025 · TikTok · CBO Channel
Evidence
Grade B