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Library/Campaign/ForteBank Humanity Chain
Grade B17 sourcesHIS-00865

ForteBank Humanity Chain

Campaign · 2026 · Niche

31Editable slideCertificate

ForteBank's agency claimed 16 million domestic reach for its rescue sculpture.

Clip · ☮️ JACKIE🌴🔆 on Instagram
Clip · Festival channel on YouTube
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения
Kazakhstan Travel
Памятник спасению собаки установили в Алматы. Автор инсталляции рассказал о своей задумке
MIR24
Арт-объект «Единство» открыли на Большой Алматинке
Khabar
Turning a viral act of kindness into an eternal monument of unity. In a world increasingly divided by conflict and isolation, ForteBank and Progression CA found inspiration in a viral moment from a……
Baku Flames International Festival of Creativity and Effectiveness / LinkedIn
Humanity Chain Case Film new
Festival channel on YouTube
☮️ JACKIE🌴🔆 on Instagram: ""En este video quiero compartir una historia conmovedora que ocurrió en Almaty. En 2016 un perro cayó en el embalse de Sayran y no podía salir por las orillas lisas. Un…
☮️ JACKIE🌴🔆 on Instagram
Viral dog rescue story immortalized in art installation in Almaty
Kursiv
Almaty brings people together with “Unity” art installation celebrating human solidarity
Campaign Brief Asia
Весь мир в одной цепи
Vremya (Time.kz)

Spread Score

How it works
Reach21ContagionNo data yetBreadth40Velocity65Longevity631

Numbers

Agency-reported domestic unique reach; date unknown
16M
As of Oct 15, 2026 · Self-reported · Yuliya Tushina / DASM Group, via LinkedIn
Seed to peak
7 days
Mar 18 ’26 to Mar 25 ’26
Platforms
5
Started on Open web
Origin
Stunt
Finance

Mechanics

  • Real-world spectaclePrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Revival

How it spread

Trace the origin

ForteBank and Progression CA commissioned an interactive sculpture of a filmed dog rescue. Images and unveiling footage reached Instagram, Reddit and broadcasters. The tourism board then promoted it as a visitor attraction.

Feb ’16MayJul ’17Mar ’19Nov ’20Jul ’22Mar ’24Nov ’25Apr ’26AugDecOpen webPressTVRedditInstagram
Open webPressTVRedditInstagram

12 more events on this chart

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Timeline (15)

  1. June 2016

    Maryana Khadeyeva / Club Dobryakov Almaty precursor · Jun 14 ’16

    Contemporary reporting identified Khadeyeva’s rescue recording and the club’s Instagram relay.[17]

  2. March 2026

    ForteBank / Progression CA seed · Mar 18 ’26

    The bank-backed rescue sculpture was installed above the Big Almaty River.[1]

    Viral dog rescue story immortalized in art installation in Almaty
  3. Kursiv press · Mar 19 ’26

    Kursiv reported the installation and credited a photograph to Threads user @prysayran.[1]

Origin
Stunt
Sector
Finance
Region
KZ
Agency-reported domestic unique reach; date unknown
16M
As of Oct 15, 2026 · Self-reported · Yuliya Tushina / DASM Group, via LinkedIn
Evidence
Grade B

Spread the same way

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Gap Linen Moves with Tyla and Jungle

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Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

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5M views

New cases, every week

How the next thing spread, the week it does.

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Feb ’16MayJul ’17Mar ’19Nov ’20Jul ’22Mar ’24Nov ’25Apr ’26AugDecOpen webPressTVRedditInstagram
Open webPressTVRedditInstagram

12 more events on this chart

Join free to see them
  1. June 2016

    Maryana Khadeyeva / Club Dobryakov Almaty precursor · Jun 14 ’16

    Contemporary reporting identified Khadeyeva’s rescue recording and the club’s Instagram relay.[17]

  2. March 2026

    ForteBank / Progression CA seed · Mar 18 ’26

    The bank-backed rescue sculpture was installed above the Big Almaty River.[1]

    Viral dog rescue story immortalized in art installation in Almaty
  3. Kursiv press · Mar 19 ’26

    Kursiv reported the installation and credited a photograph to Threads user @prysayran.[1]

  1. owner response · Mar 22 ’26

  2. platform jump · Mar 22 ’26

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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