Grade B14 sourcesHIS-02081
Doja Cat’s Streets and the Silhouette Challenge
Meme & format · 2021
A TikTok silhouette trend revived Streets, which reached No. 16 on the Hot 100.
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How it worksNumbers
- Seed to milestone
- 3 weeks
- Jan 14 ’21 to Feb 2 ’21
- Platforms
- 6
- Started on TikTok
- Origin
- Organic
- Entertainment
How it spread
Trace the originA doorway silhouette edit spread on TikTok and the challenge later used a Streets mashup. It reached Twitter and press; Doja Cat incorporated it in a music video.
Documented milestone; not a measured attention peak.
Timeline (14)
January 2021
UK singles chart commercial · Week of Jan 21, 2021
Streets entered the UK singles chart at No. 59.[3]
Billboard Hot 100 commercial · Week of Jan 23, 2021
Streets debuted at No. 91 on the Hot 100.[4]
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Spread the same way
Do this
- 1Make a transition easy for creators to adapt to their own videos.
Every number (7)
- #SilhouetteChallenge hashtag views“217 million cumulative views”217M[8]
Press (2 outlets)
- Feb 2, 202119 days in
Complex · Doja Cat’s Streets Is Flying Up the Billboard Hot 100
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