Viral books: Fandom mobilisation

Cases
6
Median Spread Score
43
Most started on
Retail83%
First post to peak
698 days

By mechanic

All46Press loop31Controversy26Maker origin18Underdog14Identity badge14Response chain10Scarcity drop8Creator relay7Fandom mobilisation6

Eragon

60
Knopf hardcover of Eragon with John Jude Palencar's blue dragon cover

6M sold

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Iron Flame

43
Publisher cover image for Iron Flame by Rebecca Yarros.

660.6K sold

Twilight (novel)

43
Twilight first-edition cover: hands holding a red apple.

5.7M sold

Heat Waves (fan fiction)

41
Minecraft YouTubers at VidCon 2023.

1.2M views

Harry Potter and the Philosopher's Stone

38
First UK cover of Harry Potter and the Philosopher's Stone (Bloomsbury, 1997), art by Thomas Taylor.

3.4M sold

More collections

Fandom mobilisation in every industry