Viral books: Press loop

Cases
31
Median Spread Score
41
Most started on
Retail74%
First post to peak
404 days

By mechanic

All46Press loop31Controversy26Maker origin18Underdog14Identity badge14Response chain10Scarcity drop8Creator relay7Fandom mobilisation6

Gone Girl (novel)

60
Gone Girl US cover

20M sold

A Court of Thorns and Roses

58
A Court of Thorns and Roses cover

1.3M sold

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Kagurabachi

54
Japanese Kagurabachi volume-one cover with Chihiro holding his sword.

102.2K sold

Fourth Wing

51
Fourth Wing

2.7M sold

The Woman in Me (audiobook)

49
The Woman in Me: Auditions - SNL

Peaked at #1

Normal People

48
UK first-edition cover of Normal People, Faber & Faber

1M sold

Spare (audiobook)

47
Prince Harry is… not a fan of Rebekah Brooks.

743 sold

The Let Them Theory

46
The Let Them Theory by Mel Robbins, Sawyer Robbins: 9781401971366 | PenguinRandomHouse.com: Books

11M sold

The Shack

45
Original cover of The Shack by Wm. Paul Young

25M sold

Iron Flame

43
Publisher cover image for Iron Flame by Rebecca Yarros.

660.6K sold

The Hunger Games (novel)

43
Original cover of The Hunger Games, Scholastic, 2008

11.7M sold

Twilight (novel)

43
Twilight first-edition cover: hands holding a red apple.

5.7M sold

Babel

41
Official UK hardback cover of Babel.

20.7K sold

Heat Waves (fan fiction)

41
Minecraft YouTubers at VidCon 2023.

1.2M views

It Ends with Us

41
Cover of It Ends with Us by Colleen Hoover

2.7M sold

The Silent Patient

41
US cover of The Silent Patient, Celadon Books

12M sold

The Seven Husbands of Evelyn Hugo

39
The Seven Husbands of Evelyn Hugo: cover art

10M sold

Powerless

38
Powerless

1M sold

The Serpent & the Wings of Night

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

They Both Die at the End

36
Original US cover of They Both Die at the End, art by Simon Prades

685K sold

17776: What Football Will Look Like in the Future

35
17776cast

2K derivatives

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

The Body Keeps the Score

33
Cover of The Body Keeps the Score by Bessel van der Kolk

3M sold

The Year of the Nepo Baby

31
The cover of New York Magazine, with a headline that reads: She Has Her Mother's Eyes. And Agent. Extremely overanalyzing Hollywood's nepo-baby boom. By Nate Jones

2.5M impressions

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

Legends & Lattes

27
Legends & Lattes novel cover from Travis Baldree’s website

1M sold

Assistant to the Villain

25
Assistant to the Villain

97.6K sold

Sapiens

21
Cover of Sapiens: A Brief History of Humankind

25M sold

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

Things We Never Got Over

15
things-we-never-got-over

1.6M sold

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